15 articles
Website personalization
Adapt existing pages for known audiences and arrival context.
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Create a website personalization campaign
You'll create a campaign that changes your page for a chosen audience, then check the personalized and original content before going live.
Change copy, images, links, and page sections
You'll change your page's text, images, links, or visible sections for an audience, then check the original page still works for everyone else.
Manage campaign audiences and fallback content
You'll choose who sees each set of page changes, keep useful content for everyone else, and check what happens when audiences overlap.
Prevent a flash of original content
You'll hide a changing headline while RightMessage loads, so visitors don't briefly see the original wording before their personalized version.
Retest personalization after a website redesign
You'll update your campaign URLs and page targets after a redesign, then check each audience on the new site before going live.
Select stable page elements for personalization
You'll select the page element you mean to change and check that RightMessage finds it on your live page, including mobile layouts.
Use personalized phrases with fallbacks
You'll tailor a few words to someone's segment, keep a useful fallback, and check how every version reads in the full sentence.
Campaign settings and lifecycle reference
You'll find campaign controls for audiences, page URLs, goals, reports, and visitor activity, including what happens when you disable or delete a campaign.
Target domains, paths, and stable page elements
You'll see how domain rules, page paths, CSS selectors, and Smart Match decide where your personalization appears and which elements change.
Visual editor controls reference
You'll find the controls for changing page content, styling, visibility, and targeting, plus how AI suggestions, saving, and publishing work.
Personalization, SEO, speed, and website questions
Find out how personalization works with your existing website, forms, search traffic, and page speed, and what you'll need to check after a redesign.