Website personalization

You'll choose a starting page and, if you like, the segments you want to personalize for, then open your campaign and make the first change.

You'll use the campaign editor to change text, images, links, and styles for an audience, then compare your changes with the original page.

You'll choose who sees each set of page changes, organize your audiences, and keep the original page for visitors who don't match.

You'll spot audiences that change the same part of your page and choose which takes priority when a visitor matches both.

You'll check your personalized page for each audience and combination, try different screen widths, and preview unpublished changes on your website.

You'll compare page copy across audiences, edit several cells, and paste copy from a spreadsheet without leaving the campaign editor.

You'll ask Righty for audience-specific copy, fill gaps in your Matrix, and review or undo its draft changes before publishing.

You'll hide a changing headline while RightMessage loads, so visitors don't briefly see the original wording before their personalized version.

You'll update your campaign URLs and page targets after a redesign, then check each audience on the new site before going live.

You'll select the headline, link, image, or section you mean to change, then choose how RightMessage finds it again.

You'll tailor a few words to someone's segment, keep a useful fallback, and check how every version reads in the full sentence.

You'll find campaign controls for audiences, page URLs, goals, reports, and visitor activity, including what happens when you disable or delete a campaign.

You'll choose which pages a change applies to and whether Smart Match or a CSS selector finds the element you want to change.

You'll find the controls for editing audience-specific page content, comparing copy in Matrix, previewing combinations, and reviewing changes before you publish.

Find out how personalization works with your existing website, forms, search traffic, and page speed, and what you'll need to check after a redesign.