A/B testing

You'll see what you can A/B test, where each test lives, how tests reach a verdict, and which plan each kind needs.

You'll build versions of a page or of one audience's changes in the campaign editor, check how long a verdict might take, then start the test and publish.

You'll find what every part of a campaign's Testing tab means, from the holdback card to each A/B test card's status, versions table, and actions.

You'll learn how to read a test's numbers and weekly trend, what the time-to-verdict estimate tells you, and how to test honestly when your site gets little traffic.

You'll end an A/B test, keep the version you choose, and keep showing an Original page winner until your website has the changes, then undeploy it.

You'll learn when a campaign holdback or A/B test can reach a verdict, what each state means, and why changing report dates doesn't change it.

You'll hold some visitors back from your campaign, then see whether the personalized page converts better than your page as it is.

You'll compare two versions of a question, form, or offer, see how visitors respond, and choose which version to keep.

You'll compare two ways through a flow, see where visitors finish or stop, and publish the version you choose to keep.

You'll find what each test metric means, what you can edit, and how to start, finish, or remove a test without confusing it with campaign testing.

Get straight answers about the kinds of tests and statistics RightMessage doesn't offer, and what to use instead.