Manage campaign audiences and fallback content
You'll choose who sees each set of page changes, organize your audiences, and keep the original page for visitors who don't match.
Give each audience the page changes that fit them, without rebuilding your page for everyone else. An audience uses segments to decide who sees its changes.
Open your campaign in the campaign editor and choose Edit.
Find your audiences
The left panel starts with Original page, the page visitors see when no audience matches. Select it to see the page without this campaign's audience changes.
Below it, audiences are grouped by the question or segment group they target. An audience with rules from more than one group appears under Multiple groups. Click a group heading to collapse or expand it, then select an audience to work on its changes.
Once five or more audiences have changes on the open page, audiences without changes on that page move into Audiences without changes. Expand that section to select them. They can still have changes on other pages. With fewer than five changed audiences, everyone stays in the main list.
Need more room for the page? Collapse audiences, the double arrow beside Add audiences, shrinks the panel to a narrow strip. The strip's icon shows what you're editing: point at it to see the audience or version name. Expand audiences opens the panel again, and Add audiences on the strip expands it as it opens the dialog. Your browser remembers whether the panel is collapsed.
Audiences are grouped by their question or segment group, with Original page at the top.
Add audiences
- Click the plus button labeled Add audiences at the top of the left panel.
- Choose a question or segment group.
- Select the segments you want to personalize for. Select all selects the available segments in that group. Clear all clears that group's selection.
- Choose another group if you want to add more segments in the same visit.
- Click the add button. Its label shows the number selected, such as Add 3 audiences.
RightMessage creates one audience per selected segment. Selecting three segments creates three audiences, not one audience with three rules. Segments already used in the campaign are marked In this campaign and can't be selected again here.
The plus button beside a group heading opens Add audiences with that group selected.
Select segments to create one audience for each selection.
Add an audience from a link
Want to change the page for people who arrive from one ad, email, or partner link? You can build that audience right here, without setting up a segment group first.
- Click Add audiences, then choose Visitors from a link at the top of the list.
- Enter an Audience name, such as
Paid social. - Under When the link’s, choose
utm_source,utm_campaign, orutm_medium. For any other parameter, choose Another parameter… and type its name. - Choose is, contains, or starts with, then enter the value the link carries.
- Check the example under the fields, such as Matches links like
?utm_source=paidsocial, then click Create audience.
The example under the fields shows the kind of link the audience matches.
RightMessage creates a segment for the audience in a segment group named after the parameter, such as Visitors by utm_source, and selects the new audience so you can start editing. The group is created the first time you use that parameter, and later audiences on the same parameter join it. Each segment name has to be unique within its group.
The audience matches visitors whose current page address carries that value. A later visit without the parameter shows the original page. To change the rule afterward, edit the segment's condition. Query parameter conditions covers the options.
If your project doesn't have any questions or segment groups yet, Add audiences opens on Visitors from a link, with links to create a question or segment group instead.
Change who an audience targets
Open the three-dot menu beside an audience and choose Edit targeting.
Select the segments that should qualify a visitor, then choose how to match them:
- any of these: the visitor needs to match at least one selected segment.
- all of these: the visitor needs to match every selected segment.
For example, use all of these to target someone who is both an agency owner and an existing customer. Use any of these when either segment should qualify them.
Every audience needs at least one segment. Click Save targeting when you're ready. These rules choose visitors; they don't decide which website pages change. See page targeting for that.
Rename, copy, or delete an audience
Use the audience's three-dot menu:
- Rename lets you type a new name. Press Enter or click away to save it. Press Escape to cancel.
- Duplicate copies the audience, including its targeting and page changes. Use Edit targeting on the copy to change who sees it.
- Delete opens Delete audience?. Check the audience and its change count, then click Delete to remove it and its changes. Cancel keeps it.
To reorder groups, hover over a group heading and drag its handle up or down. This moves the whole group together. You can also focus the handle and use the up and down arrow keys. Original page stays at the top.
Higher groups take precedence when their audiences change the same thing. For individual audiences that can match the same visitor, use the overlap controls to choose which comes out on top.
A/B test an audience or the original page
Choose A/B test this audience from an audience's three-dot menu to test versions of its changes. The Original page row's menu offers A/B test the original page. Tested rows show an A/B test badge. Run an A/B test on a page or an audience covers versions, goals, and starting.
Once a test is running on your live site, its row also shows a beaker icon. Hover over it or click it to see the test's status, versions, split, and goal, or to choose End test or Restart with changes.
When a test ends with a deployed winner, the Original page row's menu shows Undeploy. A/B test the original page is disabled until you undeploy, with the note "Undeploy first so a new test compares against your updated website." See end a test and deploy the winner.
Find an audience's changes
Select an audience to see its changes below the audience list.
On this page counts changed elements RightMessage has found on the open page, not every saved change in the campaign. Click a card to select that element and open the element editor.
Use Outline elements changed for other audiences at the bottom of the list to show or hide outlines for elements personalized for other audiences. The editor remembers your choice.
Other changes contains changes for other pages and saved changes whose elements weren't found on this page. Those missing elements are labeled Not found on this page. Open a card for another page to go there. If its page rules cover several possible URLs, Open a matching page asks you for an Example URL.
If you're reviewing copy in Matrix, Show on page beside an element takes you back to Edit with that element selected. See editing copy in the Matrix.
Keep the original page useful
Visitors who match none of this campaign's audiences see Original page. That's your page as it is, unless you're running an Original page test (they see Control or a variant) or a winner is deployed (they see the winner). You don't need to create a fallback audience or copy your original content into RightMessage.
When your audiences and changes are ready, preview each audience and combination. Check the original page too, so visitors you don't yet know still get a useful page.