March 2025 — Offer analytics, email editing, and clearer previews

You can look beyond an overall conversion rate to see which pages and personalized offers people respond to. March also brings a rebuilt email editor and more detail when you're checking changes on your own website.

See which pages and offers convert

Offer and form reporting now breaks down views, conversions, and conversion rates by page and personalized variation, with a date picker for the period you want to review. You can compare the wording shown to different audiences instead of treating every version as one offer. Open an offer or form's Results, or use Conversions by page from the dashboard to compare pages and filter by form; here's how to read the reports.

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Conversions by page with all-form summary, form filters, and page-level conversion ratesOriginalOriginal

Write and preview personalized emails visually

The rebuilt email editor lets you edit your subject and body, add conditional wording, and ask AI to draft variations for questions or segment groups you've mapped to your email platform. Preview different combinations to check what each contact will read, including the default wording. Open an email under Emails, work in Personalize, and use Copy to take it into your email platform for testing and sending—see creating a personalized email.

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Personalized welcome email editor with subscriber segment controlsOriginalOriginal

See why personalization did—or didn't—run

The on-site debugger now shows more detail about applied changes and explains why other campaigns weren't applied. It also gives you a feed of the analytics events your actions would send, without adding those test events to your reports. Use Personalizations and Events while previewing your site to check your targeting, page changes, and tracking; the debugger guide walks through it.

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Debugger Events timeline filtered to campaign events, showing why the homepage personalization ranOriginalOriginal

Follow a signup with a question

You can trigger a popup after a visitor submits an existing email signup form on the page, rather than interrupting them before they sign up. Attach your follow-up flow to a popup, then choose After a form is submitted under When it appears in its Display settings. Widget display settings explain the trigger options.

Get your weekly report automatically

Weekly reports are now scheduled to arrive without you opening the dashboard. Keep an eye on your site's activity from your inbox, and choose whether to receive them with Enable Weekly Report Emails in your profile. See report email preferences.

Smaller improvements and fixes

• Opening a flow without editing it no longer marks your project as having unpublished changes.
• You can delete a flow directly from the flow list, with a warning about any widgets that depend on it.
• Customer.io contact updates no longer fail when an attribute arrives without a value.
• Browser and operating-system conditions no longer break when no options have been selected.
• Email edits stay in place while background saves complete, and a failed save now shows a message instead of leaving you guessing.