Inspect a visitor's activity and profile

A visitor's profile brings their website activity, answers, and contact data together. Use it to understand what someone has seen, check a saved answer, or find out why they saw a particular offer.

You'll need visitor-profile access in the selected project and activity recorded by its installed snippet. To see your email platform's data too, connect it and identify a contact it can look up. Anonymous visitors can still have activity and answers without a contact record.

Find the visitor

For a test visit, have your synthetic contact's email, approximate visit time, and page URL handy.

1. Select Activity in the sidebar.
2. Choose the date range containing the visit.
3. Enter the email, location, or page in Find by email, location or URL.
4. Use Known or Anonymous to narrow the list if needed.
5. Add a Source, Segment, or Visited URL filter when useful.
6. Choose Pause live if new activity makes the list hard to read.

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Activity feed for a completed reporting day, showing example visitors, traffic sources, intent and visited pagesOriginalOriginal

The list shows the visitor, arrival and page details, Intent, and Last seen. If you can't find the visit, check the date range and clear narrowing filters.

Open their profile

1. Select the visitor's name or visitor control to open quick look.
2. Check the location, device, browser, and recent activity to confirm you've found the right person.
3. Choose Open full profile.
4. Read the Activity timeline.
5. Open Segmentation to see matched groups and choice answers.
6. If available, open Responses to see recorded written responses.
7. Open your connected provider's Data tab to inspect its contact fields.

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Maya Chen’s example visitor profile with an audience summary, visit details and recent page viewsOriginalOriginal

A profile can combine activity connected to the same identified contact. An unidentified second device still needs its own identification event. See how identification works.

Check the detail you came for

For a missing answer, compare the question or response with Segmentation. Input answers don't create a segment for every value.

For a missing contact update, open the provider's Data tab and choose Sync now. This reads fresh provider data. It doesn't resend all historical answers. Check the contact directly in your email platform too.

To investigate targeting for an identified person, choose View site as them. It opens a signed debugger session on their latest known page or the project's configured domain. It isn't available for anonymous visitors, and it doesn't send an email.

The profile data reference explains every control and empty state.

You have a useful answer when the profile's records explain what happened. A generated summary or Intent label alone won't tell you what caused a conversion or why a sync failed. If you used a test visitor, exclude their activity from your reports next.