In this guide, we’ll show you how to create personalization campaigns that change any and all existing content on your website using the segment data you have about a visitor.
Personalization campaigns are a set of changes that are tied to a specific segment within a segment group.
Each of these changes, or “personalizations”, includes:
We find it easiest to think about RightMessage’s personalizations as if-this-then-that:
Each personalization campaign you create targets a specific Segment Group. This allows you to quickly pivot around the various segments within that Segment Group and make changes.
Each campaign will “stack”. Here’s what we mean by that:
Say you have two personalization campaigns. One targets “industry”, and the other targets “job role”.
Both of these campaigns have changes that target specific elements on the home page: your industry changes the headline, and the job role changes the sub headline.
When someone visits the home page who’s segmented into both an “industry” segment and a “job role” segment, both of these campaigns will run. The first will change the headline, the second will change the sub headline.
This allows you to create dozens, hundreds, or even thousands of possible variations for a particular page, or set of pages, fairly quickly. A campaign targeting 10 industry segments, another targeting 6 job roles, and a third targeting 5 primary needs leaves you with a home page with 300 possible variations!
This level of personalization gives your visitors a bespoke experience on your website that makes it more relevant to them, and thus more likely that they’ll perform key conversion actions (like filling out a lead form or purchasing.)
Many of our customers find that they’re able to get rid of chaotic portfolios of mostly similiar landing pages with RightMessage. A single, base landing page – processed on-the-fly by RightMessage’s Personalization Engine – can yield hundreds of variations that allow for your ad campaigns + ad targeting to drive people to fully personalized landing pages by segmenting via UTM parameters.
To start, click
Site personalization → Campaigns in the navigation.
Now click the
Start a new campaign button.
When creating a campaign, you’ll need to:
Once you’re ready, click
While what you name a campaign doesn’t really matter, we do recommend that it reflects what’s happening in the campaign.
<WHAT'S BEING CHANGED> x <SEGMENT GROUP>, so:
To edit an existing personalization campaign, open the campaign and then click the “gear” icon next to the campaign name (at the top left of the screen.)
Here you can change:
To delete a campaign, simply click the
Delete campaign button at the bottom right of the popup shown when editing the campaign.
Any changes you make in RightMessage – including adding, modifying, or deleting personalization campaigns – won’t actually go live on your website until you click “Publish to your website”.
For more information on how this all works, check out our section on publishing.