RightMessage or your email tool's built-in forms: Is it worth the upgrade?

Your email marketing software lets you create forms and add them to your site. Is it worth buying software like RightMessage? And can personalization help build your list faster?

Quick Overview:

Your email marketing software allows you to create simple lead capture forms. With RightMessage, you’ll be able to create survey funnels that lead to fully personalized opt-in forms. The result? More leads and a better segmented email list.

Many of our customers come from having previously just used their built-in email marketing app’s form features. A common pre-sales question we get is: “Is it worth the switch? Especially since I’m basically getting my form tools for free right now?” The answer is… it depends. RightMessage can help you sizably increase the number of leads you get through the use of personalized calls-to-action that are more relevant and applicable to the visitors on your website.

Additionally, the segmentation information we’re able to collect for each of your email list subscribers, along with being able to pitch non-optin offers (like products and such) for existing subscribers not only leaves your email database better segmented, but also increases downfunnel sales by pitchign your returning subscribers and customers on things they haven’t yet bought, rather than the email list they already subscribe to.

If 20%+ more opt-ins and sales outweighs the cost of RightMessage for your traffic levels, then we’d be crazy to say it isn’t worth it for you. If anything, grab a trial and try out our survey and personalized opt-in functionality for 14-days. If we’re outperforming and converting over your email app’s built-in forms, great! Otherwise, simply cancel your trial.

”RightMessage is a huge step forward for most businesses with email funnels. Rather than using “dumb call to actions” that treat everyone the same, you can offer value to people based on their situation. ”

– Blair Wadman
Visually map out your customers' journey
Based on segmentation data, chart out who gets offered what and when
RightMessage
Your Email Tool's Built-In Forms
Ask questions of your visitors
Tastefully survey your visitors, and personalize your opt-ins and offers using what you learn
RightMessage
Your Email Tool's Built-In Forms
Behaviorally profile and segment website visitors
Automatically segment and enrich using on-site behavior (e.g. landing page, referring ad campaign, pages viewed, etc.)
RightMessage
Your Email Tool's Built-In Forms
Analyze and segment based on content consumption
Automatically profile visitors based on the type of content they're reading, listening to, or watching
RightMessage
Your Email Tool's Built-In Forms
2-way synchronization with your email marketing database
Sync down tag/custom field data to your website, and sync up learned segmentation data to your email marketing database
RightMessage
Your Email Tool's Built-In Forms
Total widget customization
Fully control the way your widgets look (WYSIWYG)
RightMessage
Limited: Stock themes included, full color and font control, and custom CSS override support
Your Email Tool's Built-In Forms
Limited: It depends on the email marketing software. Most give you basic form customization abilitiies.
Point-and-click personalization
Personalize anything on your website – copy, images, and more. Just point, click, and change
RightMessage
Your Email Tool's Built-In Forms
Account Based Marketing
Call out returning visitors by their name or any other data you have about them
RightMessage
Your Email Tool's Built-In Forms
Split test your personalization campaigns
See exactly how your personalization campaigns compare to your default "one-size-fits-all" website
RightMessage
Your Email Tool's Built-In Forms
Break down conversion rates by segment
See exactly how your different segments convert relative to each other
RightMessage
Your Email Tool's Built-In Forms
Segment and personalize off of any data
Can you segment your traffic and personalize off any data you'd like?
RightMessage
JavaScript Bridge
Your Email Tool's Built-In Forms