RightMessage or OptinMonster: Will personalization help you grow your list faster?

OptinMonster is a more traditional form tool. RightMessage provides a new way to think about growing, segmenting, and selling to your list. Here’s how each tool differs…

Quick Overview:

With OptinMonster, you create, style, and set up rules for each of your forms individually. RightMessage provides a “Customer Journey”, allowing you to visually map out who gets offered what and when, along with full website personalization.

OptinMonster has made it really easy for site owners to build their email list. Their longevity is testament to that.

RightMessage differs fundamentally when it comes to how we handle opt-in forms, along with segmentation and enriching your email database.

With OptinMonster, you’d set up a flat set of forms. Each form is uniquely designed, has its own content, and can have display rules (e.g. referring domain is google.com) attached to it. But it’s almost impossible to do things like “If this person is a returning subscriber, don’t show another opt-in form ever” or to survey visitors and dynamically alter how they’re pitched based on what you learn.

RightMessage, with it’s visual Customer Journey editor and two-way realtime synchronization with your email marketing database will never leave returning subscribers and customers wondering why you’re trying to get their email address again, and we make it super easy to progressively profile, using behavior and surveys, your subscribers so you can personalize their experience with you, both on your website and via email.

”RightMessage is a huge step forward for most businesses with email funnels. Rather than using “dumb call to actions” that treat everyone the same, you can offer value to people based on their situation. ”

– Blair Wadman
Visually map out your customers' journey
Based on segmentation data, chart out who gets offered what and when
RightMessage
OptinMonster
Ask questions of your visitors
Tastefully survey your visitors, and personalize your opt-ins and offers using what you learn
RightMessage
OptinMonster
Behaviorally profile and segment website visitors
Automatically segment and enrich using on-site behavior (e.g. landing page, referring ad campaign, pages viewed, etc.)
RightMessage
OptinMonster
Analyze and segment based on content consumption
Automatically profile visitors based on the type of content they're reading, listening to, or watching
RightMessage
OptinMonster
2-way synchronization with your email marketing database
Sync down tag/custom field data to your website, and sync up learned segmentation data to your email marketing database
RightMessage
OptinMonster
Limited: OptinMonster can push tag/field data about new subscribers up, but it won't progressively profile
Total widget customization
Fully control the way your widgets look (WYSIWYG)
RightMessage
Limited: Stock themes included, full color and font control, and custom CSS override support
OptinMonster
Point-and-click personalization
Personalize anything on your website – copy, images, and more. Just point, click, and change
RightMessage
OptinMonster
Account Based Marketing
Call out returning visitors by their name or any other data you have about them
RightMessage
OptinMonster
Limited: You'd need to pass any data you want to display along with the URL (vs. a true email database integration)
Split test your personalization campaigns
See exactly how your personalization campaigns compare to your default "one-size-fits-all" website
RightMessage
OptinMonster
Break down conversion rates by segment
See exactly how your different segments convert relative to each other
RightMessage
OptinMonster
Segment and personalize off of any data
Can you segment your traffic and personalize off any data you'd like?
RightMessage
JavaScript Bridge
OptinMonster
Limited: It's tricky. You'd need to write a bunch of code that sets hidden cookies, etc.