RightMessage or Bucket.io: What's best for segmentation?

Bucket.io makes it easy to set up segmentation quizzes, and is created by the team behind the “Ask Method”. How does RightMessage compare?

Quick Overview:

Both RightMessage and Bucket.io allow you to set up simple segmentation quizzes and surveys. Bucket.io is more flexibile when it comes to things like images and open-ended text capture for hosted surveys, but falls short with subscriber-awareness, behavioral segmentation, and personalization.

We really like Ryan Levesque, the Ask Method, and Bucket.io. And, depending on your use case (especially for top of funnel lead generation) it might be exactly what you need.

Bucket.io’s big issue, in our mind, is their inability to know: “who is this person, and what do we know about them already?” For example, we’ve received emails that link to a Bucket segmentation quiz, and had to opt-in at the end of the quiz – even though the creator of the quiz had literally just sent us an email!

Additionally, setting up sophisticated flows, including personalized follow-up text in subsequent questions, and syncing answers to your email marketing database is difficult to do with Bucket.io. RightMessage immediately syncs collected answers as segments to your email database, and doesn’t ever ask questions we already know the answer to or show opt-in forms for returning subscribers/customers.

RightMessage also has a beautiful visual flow builder, and it’s a bit cumbersome to set up complex flows with Bucket.io.

”I use RightMessage and I recommend it to all my clients. It’s one of the most incredible CRO tools I’ve seen and used in a LONG time ”

– Aaron Krall
Visually map out your customers' journey
Based on segmentation data, chart out who gets offered what and when
RightMessage
Bucket.io
Limited: Bucket.io's funnel builder is linear and doesn't make setting up if/else conditions as straightforward as RightMessage does.
Ask questions of your visitors
Tastefully survey your visitors, and personalize your opt-ins and offers using what you learn
RightMessage
Bucket.io
Behaviorally profile and segment website visitors
Automatically segment and enrich using on-site behavior (e.g. landing page, referring ad campaign, pages viewed, etc.)
RightMessage
Bucket.io
Analyze and segment based on content consumption
Automatically profile visitors based on the type of content they're reading, listening to, or watching
RightMessage
Bucket.io
2-way synchronization with your email marketing database
Sync down tag/custom field data to your website, and sync up learned segmentation data to your email marketing database
RightMessage
Bucket.io
Limited: Bucket.io only segments people after submitting an opt-in form at the end, even if you already know the visitor is an email list subscriber.
Total widget customization
Fully control the way your widgets look (WYSIWYG)
RightMessage
Limited: Stock themes included, full color and font control, and custom CSS override support
Bucket.io
Limited: Stock themes and basic templating support, however Bucket.io does allow for images for questions and answers.
Point-and-click personalization
Personalize anything on your website – copy, images, and more. Just point, click, and change
RightMessage
Bucket.io
Account Based Marketing
Call out returning visitors by their name or any other data you have about them
RightMessage
Bucket.io
Split test your personalization campaigns
See exactly how your personalization campaigns compare to your default "one-size-fits-all" website
RightMessage
Bucket.io
Break down conversion rates by segment
See exactly how your different segments convert relative to each other
RightMessage
Bucket.io
Limited: Without a proper segmentation engine, you can't see and act on all that much.
Segment and personalize off of any data
Can you segment your traffic and personalize off any data you'd like?
RightMessage
JavaScript Bridge
Bucket.io