RightMessage or ConvertFlow: Which is best for your business?

Both tools are great for helping delivered a personalized experience on your website. But we do things a bit differently. Here’s what you need to know…

Quick Overview:

Both RightMessage and ConvertFlow allow you to create a customer journey and lead different people to different offers & opt-ins. ConvertFlow is currently more flexible with regards to design and styling, whereas RightMessage has much more robust full-site personalization support and behavioral segmentation.

We’re big fans of the team at ConvertFlow, and it’s a great (and beautifully designed) product.

ConvertFlow started out primarily as a CTA (call-to-action) tool. They’ve made it easy to create great looking widgets that can be triggered based on data you’re keeping in your email marketing database.

One big difference betweeen the two of us is how we handle segmentation. ConvertFlow, like many other form tools, has rule-based display triggers for each form/campaign and doesn’t really have a centralized way of managing visitor segmentation. This makes segmenting off of behavior, and then falling back to self-segmenting via a survey, pretty much impossible.

Additionally, ConvertFlow isn’t a full site personalization tool. While you can create and embed content areas anywhere on your site, there’s nothing like RightMessage’s “point on anything you want to change on your site and change it” personalization support.

”I use RightMessage and I recommend it to all my clients. It’s one of the most incredible CRO tools I’ve seen and used in a LONG time ”

– Aaron Krall
Visually map out your customers' journey
Based on segmentation data, chart out who gets offered what and when
RightMessage
ConvertFlow
Ask questions of your visitors
Tastefully survey your visitors, and personalize your opt-ins and offers using what you learn
RightMessage
ConvertFlow
Behaviorally profile and segment website visitors
Automatically segment and enrich using on-site behavior (e.g. landing page, referring ad campaign, pages viewed, etc.)
RightMessage
ConvertFlow
Analyze and segment based on content consumption
Automatically profile visitors based on the type of content they're reading, listening to, or watching
RightMessage
ConvertFlow
2-way synchronization with your email marketing database
Sync down tag/custom field data to your website, and sync up learned segmentation data to your email marketing database
RightMessage
ConvertFlow
Total widget customization
Fully control the way your widgets look (WYSIWYG)
RightMessage
Limited: Stock themes included, full color and font control, and custom CSS override support
ConvertFlow
Point-and-click personalization
Personalize anything on your website – copy, images, and more. Just point, click, and change
RightMessage
ConvertFlow
Limited: Requires creating content blocks and HTML additions for each website personalization
Account Based Marketing
Call out returning visitors by their name or any other data you have about them
RightMessage
ConvertFlow
Split test your personalization campaigns
See exactly how your personalization campaigns compare to your default "one-size-fits-all" website
RightMessage
ConvertFlow
Break down conversion rates by segment
See exactly how your different segments convert relative to each other
RightMessage
ConvertFlow
Segment and personalize off of any data
Can you segment your traffic and personalize off any data you'd like?
RightMessage
JavaScript Bridge
ConvertFlow
JavaScript variables