Website Personalization
Our Website Personalization Engine gives you the power to fully personalize your entire website.
With RightMessage’s website personalization functionality, not only can you tailor and change headlines, images, links, testimonials, and more from your existing website, but you can also add dynamic data – like the information you already have about a visitor in your ESP/CRM – directly to your website.
Covered in this section
- Creating personalization campaigns
- How to use our Visual Personalization Editor
- How to personalize headlines and other text
- How to include data you have about the visitor on your website (merge tags)
- How to personalize images
- How to personalize links and buttons
- Ensuring the personalization is delivering an ROI through conversion goals
- Testing your personalization campaigns
- Advanced methods for targeting content to personalize (for when point-and-click isn’t enough)
- The one downside to personalization platforms like RightMessage (that’s really easy to fix)