Segmenting your website traffic

RightMessage includes a centralized Segmentation Engine that drives pretty much every facet of the product.

The segmentation that gets applied to visitors is used to power CTA Funnels and Website Personalization campaigns. Additionally, it’s used to synchronize (to and from) data to your ESP/CRM. And it’s also used to show detailed statistics on your dashboard.

RightMessage's segmentation

Covered in this section