The Leadpages alternative that matches every ad on your existing landing page.

Leadpages has added the tools teams running paid traffic ask for: dynamic text replacement, rules for each audience and A/B tests. The catch is where they work. Leadpages says it personalizes pages published on its platform, so your page has to be built and hosted there first.

That's fine if you're starting fresh. It's a big job if your best landing pages already run on WordPress, Webflow, HubSpot or something your developers built, with forms, tracking and design you've already tuned. We work the other way around. Add our script to the page you have, choose an audience from your ad links, and change what they see. Your page, forms and hosting stay where they are.

Dynamic text replacement is a good start. It swaps the headline to match the keyword or ad someone clicked. But the ad usually promised more than a headline can carry: a use case, a kind of customer, an offer.

In our visual editor you click any headline, image, testimonial, link or section on your real page and change it for one audience. Hide what they don't need, or show a section you've built for them. The Matrix lays out every element and every audience's version side by side, so you can check the whole campaign before it goes live.

Because you're changing one page rather than copying it, a form fix or a new testimonial lands on every version at once.

Your ad links already say a lot. UTMs and any custom parameter you add can pick the audience before someone fills in a form, and so can the site that sent them or the pages they've read.

Add a question to the page and use the answer to change what they see next. Once someone's identified, by a form or a click in your emails, tags and fields from your email platform or CRM can decide it too.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

Every campaign keeps a holdback: a share of matching visitors who still see your original page. New campaigns start at 10%. So when someone asks whether the matched page is working, you're comparing visitors from the same audience who saw different pages.

On Pro, you can also A/B test the page everyone sees or each audience's changes, with up to three challengers. We check every Friday and tell you in plain language when there's a verdict, or that there isn't one yet. Every version also goes to GA4, Google Tag Manager or PostHog.

Leadpages builds and hosts pages. Describe what you sell and it drafts one for you, and it handles forms, checkout, blogs and custom domains. We overlap for simple hosted pages. Pages, our landing page builder, can build and host a quick landing page in your brand, like a quiz page for ad traffic.

Leadpages also includes Anonymous Traffic Detection and Lead enrichment on Grow, at $99/mo, to show who's visiting before they fill in a form. Its Optimize plan adds heatmaps and Smart Traffic, which sends each visitor to the variant it predicts will convert. We don't do any of those. If you want one place to build a whole site, blog and checkout included, Leadpages does more of that than we do.

Leadpages lists Grow at $99/mo and Optimize at $199/mo, billed monthly, with 20% off annually. Its trial is 7 days and needs a card.

Ours are on our pricing page. You pay per project, so more visitors don't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually. Sign up and your first project gets every Pro feature for 14 days, with no card.

Running ads for clients? Each client site is its own project, wherever it's built. Agency accounts get a branded signup link for clients, and you open each client's project from your own account.