A Duct Tape Marketing episode about using personalization data to create a more relevant customer experience. Brennan connects the in-person sales process to online marketing, explains how businesses can uncover intent and context, and argues that personalization is a way to serve different kinds of buyers better.
Related resources
This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.
Marc Thomas walks through reusable questions, ESP and CRM data, website and email personalization, and how to measure what changes.
A SegMetrics conversation about zero-party data, personalization, and segmentation-based marketing. Brennan frames generic websites as billboards, then walks through how qualifying questions, behavioral data, and tailored journeys can materially lift conversion rates for creators and SaaS businesses.
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