A Duct Tape Marketing episode about using personalization data to create a more relevant customer experience. Brennan connects the in-person sales process to online marketing, explains how businesses can uncover intent and context, and argues that personalization is a way to serve different kinds of buyers better.
Related resources
This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.
Marc Thomas walks through reusable questions, ESP and CRM data, website and email personalization, and how to measure what changes.
A SegMetrics conversation about zero-party data, personalization, and segmentation-based marketing. Brennan frames generic websites as billboards, then walks through how qualifying questions, behavioral data, and tailored journeys can materially lift conversion rates for creators and SaaS businesses.
Ready to get more conversions and sales from the leads and traffic you already have? Our AI-assisted onboarding researches your business and sets you up with proven personalization campaigns in just a few minutes.