Marc Thomas' Review of RightMessage
Marc Thomas walks through reusable questions, ESP and CRM data, website and email personalization, and how to measure what changes.
Related resources
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How to bootstrap a SaaS startup as a content creator with Brennan Dunn (Founder of RightMessage)
This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.
Stop showing the same website to everyone!
A SegMetrics conversation about zero-party data, personalization, and segmentation-based marketing. Brennan frames generic websites as billboards, then walks through how qualifying questions, behavioral data, and tailored journeys can materially lift conversion rates for creators and SaaS businesses.
How Justin Welsh reports adding $650,000 to a course launch with personalization
Inside the survey, segmented emails, personalized sales page, and 15% holdout behind Justin Welsh’s reported 38% purchase-rate lift.
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