RightMessage
Quiz funnel builder

Build quizzes, surveys, and forms that change what happens next.

RightMessage gives you one visual canvas for asking questions, capturing leads, and routing every visitor. Create dynamic, fully personalized flows that enrich your ESP/CRM and transform the entire experience someone has with you afterward.

Success story
After implementing my segmented funnels, I made several sales on a mid-priced product that almost covered the cost of an annual RightMessage subscription.
Nate KadlacFounder, Approachable Design
Flows/Project Management Style Quiz
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TriggerProject Management Style Quiz
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How it works

Flows, not “one-size-fits-all” quizzes and surveys.

Most tools are designed to ask a series of linear questions. With RightMessage, you have ton of context: what someone was doing on-site before they started answering, plus existing data in your ESP/CRM. You can use that context to route people through a highly personalized flow of questions that deliver highly engaging quizzes and surveys that get completed.

01

Start with the whole visitor

Use campaign, pageview, prior-answer, and ESP/CRM signals before the first question appears.

02

Ask the next useful question

Skip what you already know and branch to the question that fills the next real gap.

03

Show the right form or offer

Use the same canvas for questions, lead forms, popups, messages, recommendations, and redirects.

04

Keep using the answer

Update the contact, personalize the next page or CTA, and send each lead into the right follow-up.

Start Enriching Your Leads

Get more than just first names and email addresses.

Use our AI-assisted onboarding to quickly build out the perfect new lead survey or quiz in just minutes. After all... if you want to personalize, you first need to segment.

Get more leads with dynamic lead forms.

Our Flow builder makes it easy to show targeted lead forms and copy based on what someone's done on site, or what questions they previously answered.

Known context

A paid-campaign lead

utm_campaign = agency-growth + visited /agency

Generic form

Ask what kind of business they run, then show the same lead magnet.

Same visitor, smarter next step
RightMessageFlow

Skip the category question. Ask how many client sites they manage, then show the agency playbook or partner setup path.

Known context

A returning lead

Known email + Primary goal = Grow client work

Generic form

Ask for their email and goal again.

Same visitor, smarter next step
RightMessageFlow

Keep the form short. Ask what is blocking client growth, then personalize the result and follow-up.

Known context

A high-intent prospect

Visited /pricing twice + team size from the CRM

Generic form

Show the same newsletter popup.

Same visitor, smarter next step
RightMessageFlow

Show a qualification form. Route high-fit teams to an assisted conversation and everyone else to the relevant self-serve next step.

Success story
In the first week, my conversion rate went from 5% to 8%.
Daren SmithProducer, Craftsman Films

Everything in one place.

We've put a lot of time into building our Flow builder. From one canvas, you can create everything from sophisticated quiz funnels to realtively simple “if someone's anonymous, show our newsletter popup form - otherwise, show them a product offer.”

Visual branching, not hidden rule piles

See questions, conditions, forms, offers, and routes together, so a sophisticated journey is still understandable six months later.

Questions, forms, popups, and offers together

Build the conversation and the conversion step in one flow instead of handing the visitor from a quiz tool to a separate form or popup campaign.

Signals and answers in one profile

Combine what someone tells you with campaign source, page history, prior RightMessage activity, and supported ESP/CRM data.

The next page is part of the flow

Use the answer to change the result, CTA, website experience, contact data, or follow-up path rather than ending at submission.

Template gallery

Get 90% of the way there with one of our pre-built templates.

Why start from scratch? Choose from the dozens of templates our experts have put together to help you start with the structure you're looking for. Then just tweak the copy to make it your own (or let your AI tool of choice do that for you.)

Productivity style quiz

Help subscribers discover their ideal productivity system based on their challenges, work situation, and obstacles. Route each persona to personalized content and product recommendations.

View template

Know your audience in 60 seconds

Ask 3 quick questions when someone joins your list to learn who they are, what they need, and where they are in their journey. Then personalize every email from day one.

View template
Browse all 85 templates
Data integrations + site compatibility

Enhance, don’t replace, your current stack.

RightMessage connects directly to your ESP or CRM data, then runs on the CMS, website builder, framework, and landing pages you already use. There are no pages to rebuild, DNS records to update, or systems to replace.

Explore all 95 supported platforms
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NEW: Get setup fast with our new AI onboarding

Get started for free.

Ready to get more conversions and sales from the leads and traffic you already have? Our AI-assisted onboarding researches your business and sets you up with proven personalization campaigns in just a few minutes.

14-day unlimited trial Cancel anytime“Done for you” options available

Common questions about our quiz, survey, and form functionality.

Still unsure? Here are some of the most common questions we get.

What is a quiz funnel builder?+

A quiz funnel builder creates a multi-step question flow that captures useful lead data and routes each person to a result, offer, or follow-up. RightMessage adds persistent audience context, so the flow can use campaign source, onsite behavior, earlier answers, and supported ESP/CRM data—not only the answer someone just clicked.

Can RightMessage build surveys and forms as well as quizzes?+

Yes. A RightMessage flow can combine questions, scored or conditional branches, forms, messages, offers, redirects, data updates, and other routing steps. That supports lead-generation quizzes, segmentation surveys, qualification forms, assessments, and progressive-profiling experiences on your website.

How does visual branching work?+

You map questions, conditions, forms, and outcomes on a visual flow canvas. A branch can depend on an answer or on context RightMessage already has, and the full path remains visible instead of being scattered across separate display-rule screens.

Can a campaign or page visit change which question someone sees?+

Yes. RightMessage conditions can use UTM and query parameters, referrer, pages viewed, device and location context, existing segments, and prior RightMessage activity. For example, an agency campaign visitor who already viewed your agency page can skip a generic business-type question and see an agency-specific follow-up.

Can known contacts skip questions I already have answers for?+

Yes, when the visitor is identified and the connected ESP or CRM exposes the relevant field. Use that known value in the flow condition, skip the duplicate question, and ask for the next missing piece instead.

How is RightMessage different from a standalone form or quiz builder?+

Standalone builders are often strongest at creating the form, quiz, or result moment. RightMessage is designed to keep the answer useful afterward: update supported contact data, choose the next route, and personalize later website content, CTAs, forms, and follow-up from the same audience context.

One platform. Everything you need to deliver personalized experiences.

Collect useful data, turn it into reusable audiences, personalize what visitors see, then learn what to improve next. Each step makes the next one smarter.