1 ad = 1 personalized landing page. Without maintaining a page for every ad.

No. Keep building and publishing your pages in the CMS or landing-page tool you already use. RightMessage changes selected content on those existing pages, so you can keep your layout, forms, and publishing workflow.

No. Your landing page stays on its existing domain and path. Add the RightMessage script to your site, then set up the personalizations. You may need to add or update tracking parameters on your ad links so RightMessage can match visitors to the right experience.

You create audience rules using tracking parameters on your ad links, such as utm_campaign or utm_content. RightMessage matches those values to the content changes you’ve configured. You can also use other supported query parameters and referrer context. RightMessage uses the rules you define; it doesn’t guess the ad or paste arbitrary URL text into your page.

Supporting copy, images, testimonials, forms, links, CTAs, offers, and whole sections can change together. For example, an agency ad can lead to an agency headline, customer story, and demo invitation, while a remote-team ad shows a different message on the same underlying page.

Dynamic text replacement swaps a word or phrase on your page, usually by copying a keyword from the ad link into your headline. RightMessage changes whatever you choose for each audience—headline, supporting copy, images, testimonials, forms, CTAs, or whole sections—on the pages you’ve already built in your CMS or landing-page builder. You write every version, so visitors see copy you approved, not a search term pasted into your page.

Only if it needs a different message. Give an ad its own variation when its audience or angle calls for one, or let several ads share the same variation when they make the same case. You control how specific the experience gets without maintaining a separate page for each ad.

They see the original page you already created. Missing tracking parameters or an unmatched audience won’t leave someone looking at an incomplete variation.

Use RightMessage’s built-in A/B testing, available on the Pro plan, to hold back a percentage of matched visitors as a control group. They see your original page while the rest see the personalized version. Compare the conversion goal you care about within that same audience to measure the difference.

Yes. Connect the RightMessage MCP to a supported AI assistant to inspect your page, create audience rules and campaign changes, and generate previews. If your Meta account is also connected through a separate Meta Ads MCP, the assistant can use that ad data to prepare the RightMessage campaign. Changes are saved as drafts; publishing is a separate step.

Yes. RightMessage can personalize more than one existing page. Keep separate pages when campaigns need different products, layouts, or conversion journeys, and personalize each one to the ads sending it traffic. You don’t have to force every campaign onto a single page.

Website personalization campaigns and conversion goals start on Scale: $249 per month, or $199 per month billed annually. Built-in A/B testing, which lets you compare the personalized page with your original, is on Pro: $499 per month, or $399 per month billed annually. Every plan is priced per project, with no per-visitor or contact fees.