This is the earliest strong business interview found in the search pass. It is pre-RightMessage and focused on consulting, Planscope, content marketing, product sales, and the transition away from trading hours directly for money, but it is still relevant to the longer arc of Brennan’s business evolution.
Related resources
A broad founder story that spans consulting, Planscope, Double Your Freelancing, and RightMessage. Brennan talks about building with the audience instead of in isolation, better communication with customers, and the practical realities of moving from services into SaaS.
A public-site teardown of the moments where a prospective client can lose the practice-area context that brought them to the firm’s website.
This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.
Ready to get more conversions and sales from the leads and traffic you already have? Our AI-assisted onboarding researches your business and sets you up with proven personalization campaigns in just a few minutes.