An early Product People interview during the transition from course business to RightMessage. Brennan shares numbers more openly than usual, talks about profitability versus top-line revenue, and discusses the hands-on sales and onboarding work involved in getting the first RightMessage customers.
Related resources
This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.
A return appearance on thoughtbot’s Giant Robots podcast. Brennan talks about the shift from contractor to company-of-one, why a bigger business is not automatically a better one, and how he uses AI while keeping the setup intentionally lean. The conversation also revisits how RightMessage works and how his thinking has changed since his 2012 appearance.
Probably the clearest public account of the RightMessage repositioning story. Brennan explains how the product grew fast, then stalled because the market was too broad, and how narrowing to creator businesses plus hands-on implementation work helped restart growth and attract flagship customers.
Ready to get more conversions and sales from the leads and traffic you already have? Our AI-assisted onboarding researches your business and sets you up with proven personalization campaigns in just a few minutes.