Probably the clearest public account of the RightMessage repositioning story. Brennan explains how the product grew fast, then stalled because the market was too broad, and how narrowing to creator businesses plus hands-on implementation work helped restart growth and attract flagship customers.
Related resources
This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.
A return appearance on thoughtbot’s Giant Robots podcast. Brennan talks about the shift from contractor to company-of-one, why a bigger business is not automatically a better one, and how he uses AI while keeping the setup intentionally lean. The conversation also revisits how RightMessage works and how his thinking has changed since his 2012 appearance.
A broad founder story that spans consulting, Planscope, Double Your Freelancing, and RightMessage. Brennan talks about building with the audience instead of in isolation, better communication with customers, and the practical realities of moving from services into SaaS.
We’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself.