Updated October 2026
Webflow Optimize, formerly Intellimize, can run on sites built elsewhere, but for those sites Webflow sends you to sales with no published price. If you want each audience on your WordPress, HubSpot or custom site to see the right headline, with a holdback to prove it helped, RightMessage does that on a plan you can see before you talk to anyone.
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Webflow Optimize
TL;DR
Webflow OptimizeOr ask an AI to help you choose:
“I like how easy it is to create personalized experiences with RightMessage without adding a lot of technical complexity. … It's easy to measure the impact of different messaging and audience segments, which makes optimizing campaigns based on real user behavior simpler.”
The complete comparison
Webflow Optimize is a fine choice if your site lives on Webflow. You add it next to your site plan and it works with the pages you build there.
If your marketing site runs on WordPress, HubSpot CMS or something your developers built, you can still use Optimize, but Webflow's pricing page sends non-Webflow sites to sales with no price listed. We don't care where your site is built. Add our script, pick an audience and change what they see. Your site, hosting and forms stay where they are, and we work on Webflow too if you run both.
What everyone sees
What one audience sees
Most of what a B2B marketing team knows about a visitor lives in its CRM: lifecycle stage, industry, whether they're already a customer. On Webflow Optimize, the HubSpot, Salesforce and Marketo integrations are listed for Optimize Enterprise, along with firmographic matching.
We put HubSpot, Salesforce, Intercom and Braze on Pro, and Klaviyo, Customer.io and others on Scale. Once someone's identified, by a form or an email click, their tags and fields can decide what they see. Before that, use the ad they clicked, the site that sent them and the pages they've read.
Every campaign keeps a holdback: a share of matching visitors who still see your original page. New campaigns start at 10%. That gives the person paying for this a fair number to look at, from visitors in the same audience, rather than a before-and-after screenshot.
On Pro, you can also A/B test the page everyone sees or each audience's changes, with up to three challengers. We check every Friday and tell you in plain language when there's a verdict, or that there isn't one yet. Holdbacks start on Scale.
Optimize has AI Optimize, which shifts each visitor toward the variation it predicts will work best for them. We don't do that. Our tests split traffic the way you set it and give you a verdict.
On Optimize Enterprise, Enhanced Match targets visitors by firmographic data, with Demandbase and 6sense integrations. We don't identify companies from an anonymous visit. If matching anonymous traffic to accounts is the center of your program, Optimize Enterprise does more of that than we do.
Webflow lists the self-serve Optimize add-on at $299/mo for 25,000 page views, rising with traffic up to 500,000 page views a month. That add-on sits on a Webflow site plan. For other sites and for Enterprise, it's a conversation with sales.
Ours are on our pricing page. You pay per project, so more visitors don't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests and HubSpot are on Pro at $499/mo, or $399/mo billed annually. Every trial includes every Pro feature for 14 days, with no card.
“I’ve seen jaws drop when I show companies this tool.”
Not sure yet?
That's marketing teams, paid-traffic teams and the agencies that run their sites.
Webflow OptimizeIf that's your setup, Optimize fits it well.
In-depth comparison
Webflow OptimizeWebflow OptimizeWebflow OptimizeWebflow OptimizeWe checked these on October 26, 2026. Prices last checked October 26, 2026.
Yes. Webflow publishes a setup checklist for non-Webflow sites, which install a JavaScript snippet. Its pricing page lists Optimize for non-Webflow sites as a contact-sales option with no published price.
Yes. Webflow announced it had acquired Intellimize on April 19, 2024, and the product is now sold as Webflow Optimize.
Yes. Add our script in your Webflow site settings. We also work on WordPress, HubSpot CMS, Shopify, Squarespace, Wix, custom builds and single-page apps.
Webflow lists the Optimize add-on at $299/mo for 25,000 page views, rising with traffic up to 500,000 page views a month, on a Webflow site plan. Non-Webflow sites and Enterprise are priced by sales. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 26, 2026.
No. We don't identify companies from an anonymous visit or IP address. To target by industry or account, pass the value on your ad links, ask for it on your site, use a field in your CRM once someone's identified, or read a value another tool already writes to the page.
Yes. Each client site is its own project, whatever it's built on. Agency accounts get a branded signup link for clients, and you open each client's project from your own account.
Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign.
