The VWO alternative that tailors your site to every audience.

VWO starts from the experiment. You pick a page, build variations and split the traffic. We start from the visitor.

Someone tells you what kind of work they do, clicks an ad about agencies, or turns out to be an existing customer, and RightMessage changes the headline, proof and call to action to match. That answer sticks around, so the next page they visit can use it too.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

Personalization tells you who should see something different. Testing tells you which different thing works. In RightMessage both live in one campaign.

On Pro, each audience can run its own A/B test, with its current changes as Control and up to 3 challengers. Visitors who don't match an audience see the original page, and you can test that too. Split traffic evenly or set your own, from 1% to 99% per version. You don't need a separate testing tool or a developer to wire it up.

VWO gives you a Bayesian reporting dashboard with plenty of ways to slice the result. We give you an answer.

Before a test starts, RightMessage estimates how long a verdict should take, from your last 28 days of traffic, and the smallest difference it can reliably spot. Once it's running, we check it every Friday and show a likely range instead of p-values. On a quiet page a verdict can take months, or may not come, and you'll know that before you start rather than after.

VWO runs split URL, multivariate and bandit tests, and we don't. Its higher plans add guardrail metrics, sample ratio mismatch checks and mutually exclusive groups, and Wingify sells feature management, heatmaps and session recordings alongside it. If you're building a dedicated experimentation program, that's a lot of useful machinery.

We keep our tests focused on pages and audiences, with a verdict you can read without a statistician. Every version goes to GA4, Google Tag Manager or PostHog, so the analysis can live wherever your team already works.

Wingify doesn't publish prices. Every plan on its pricing page says “Schedule a Demo,” and its pricing FAQ says pricing is based on monthly active users, depending on the product. Vendr reports a median of $16,330 a year across 102 purchases, and a median of $66,500 a year for AB Tasty. VWO and AB Tasty announced they were combining on January 20, 2026, with more than $100 million in annual recurring revenue and more than 4,000 customers, and said existing contracts and pricing stay unchanged for now.

Ours are on our pricing page. You pay per project, so more visitors don't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually.

You don't need an experimentation roadmap to begin. Add our script, pick one audience with a clear reason to see something different, and change what they see. The campaign holdback keeps a slice of visitors on your original page, so you can see what personalization adds. When that's working, add a challenger on Pro and let the weekly checks pick the better version.

If you're an agency, run the same play per client: one audience, one page, a holdback, and a result you can show them.