Updated October 2026
AB Tasty and VWO have combined into Wingify, an optimization suite sold by demo and custom quote. If what you actually used AB Tasty for was showing different visitors a better headline or offer, RightMessage does that on the site you already run, with a holdback on every campaign and prices you can read on our pricing page.
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TL;DR
AB TastyOr ask an AI to help you choose:
“RightMessage has made it possible to personalize our website content based on who's actually visiting, whether that's a cargo owner looking to ship or a driver interested in partnering with the platform, without building separate landing pages manually for each audience.”
The complete comparison
On January 20, 2026, VWO and AB Tasty announced they were combining, backed by Everstone Capital, with more than $100 million in annual revenue and more than 4,000 customers. VWO's co-founder Sparsh Gupta runs the combined company. Its site, wingify.com, now says AB Tasty and VWO have united.
The companies said existing contracts, pricing, service levels and support stay unchanged. They haven't said which product your account will run on once the platforms are combined. Ask before you renew.
AB Tasty grew up as a testing tool. You pick a page, build variations and split the traffic. We start from the visitor.
Someone clicks an ad about agencies, tells you what kind of work they do, or turns out to be an existing customer in your CRM, and RightMessage changes the headline, proof and call to action to match. That answer sticks, so the next page they visit can use it too. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.
A visitor answers one question
The page changes to match
Personalization is only worth paying for if you can show it helped. Every RightMessage campaign keeps a holdback: a share of matching visitors who still see your original page. New campaigns start at 10%, and it starts on Scale.
On Wingify's pricing page, a holdback control group for personalization is available only with the Enterprise plan of Web Experimentation and Rollouts, on top of a Personalization subscription. On Pro, we also let you A/B test the page or each audience's changes, with a plain verdict each week.
Wingify runs split URL, multivariate and bandit tests, and we don't. It sells feature flags and server-side experiments, heatmaps and session recordings, product search and recommendations, and browser push notifications, all on one customer profile. Its AI layer, Wingz, proposes tests and picks content.
If you're running a full optimization program across product and marketing, that's a lot of useful machinery, and we cover a small part of it. We focus on pages and audiences, and send every version to GA4, Google Tag Manager or PostHog so the analysis lives where your team already works.
Wingify doesn't publish prices. Every plan on its pricing page says “Schedule a Demo.” Vendr reports a median of $66,500 a year for AB Tasty, and describes its pricing as based on traffic.
Ours are on our pricing page. You pay per project, so more visitors don't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually. Try one audience with a holdback before your renewal call.
“I’ve seen jaws drop when I show companies this tool.”
Not sure yet?
That's marketing teams, paid-traffic teams and the agencies that run their sites.
AB TastyIf that's the program you're building, Wingify covers far more of it than we do.
In-depth comparison
AB TastyAB TastyAB TastyAB TastyWe checked these on October 26, 2026. Prices last checked October 26, 2026.
Yes. VWO and AB Tasty announced on January 20, 2026 that they were combining, backed by Everstone Capital, with more than $100 million in annual revenue and more than 4,000 customers. The combined company is called Wingify, and its site says AB Tasty and VWO have united.
Not for now. Wingify said existing client relationships, contracts, pricing, service levels and support remain unchanged. It hasn't said what happens at renewal or which product your account will run on later, so ask your account team in writing.
RightMessage is website personalization with A/B testing built in. It's for marketing teams and agencies that want ad context, on-site answers and email platform or CRM data to change what each visitor sees, measured against a holdback. We don't run split URL, multivariate, bandit or server-side tests.
Wingify doesn't publish prices. Every plan on its pricing page says "Schedule a Demo." Vendr reports a median of $66,500 a year for AB Tasty. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 26, 2026.
Yes. Add our script, pick one audience on one page, and run it with a holdback during the 14-day trial. Turn off the matching AB Tasty campaign on that page first so the two don't change the same elements.
Yes. Each client site is its own project, priced per project rather than by traffic. Agency accounts get a branded signup link for clients, and you open each client's project from your own account.
Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign.
