RightMessage

Updated October 2026

The Typeform alternative that puts quiz answers to work on your website.

Typeform is great at getting people to finish a form. Then the visitor goes back to the same website everyone else sees. RightMessage asks the question on the site you already have and uses the answer to change the headline, the offer and the follow-up. You keep your site and your email platform or CRM, and you pay per project, not per response.

RightMessagevsTypeform

TL;DR

The short version

What it is
RightMessageWebsite personalization with quizzes, surveys and A/B testing built in, for marketing teams and agencies.
TypeformAn AI form and quiz builder, with Growth Flow for contacts and follow-up and Research Flow for studies.
What an answer changes
RightMessageThe next question, the offer, and the headline, copy and calls to action on your pages. Using answers to change your pages starts on Scale.
TypeformThe next question, the ending screen or redirect, and follow-up emails and texts through its automations.
Where the answer goes
RightMessageThe visitor's profile on your site and, once they're identified, a field or tag in your email platform or CRM.
TypeformTypeform's results and its own contact hub, plus connected apps such as HubSpot, Mailchimp and Salesforce.
Testing and measurement
RightMessageSplit tests for questions, offers and flows on every plan. A campaign holdback from Scale, and page and audience A/B tests on Pro.
TypeformForm performance and question drop-off, with conversion tracking from Business and AI insights on Growth Flow.
Who it's for
RightMessageMarketing teams and agencies who want the site itself to respond to what visitors tell them.
TypeformAnyone who needs a polished form, quiz, survey or research study.
Starting price
RightMessageQuizzes and surveys on Grow, $99/mo, or $79/mo billed annually. Page personalization on Scale, $249/mo, or $199/mo billed annually.
TypeformBasic is $39/mo, or $28/mo billed yearly, for 100 responses a month. Growth Flow is $379/mo, or $266/mo billed yearly.

Or ask an AI to help you choose:

Success story
“In the past 90 days using RightMessage we've had 13,000 people answer questions which has helped … to personalise their experience with us in email and on our website.”
Dr Nick AskewDirector and Founder, Conservation Careers

The complete comparison

Your quiz learned something. Why is the rest of your website still guessing?

Someone tells your quiz they run an agency. Then they land on the same homepage as everyone else, with the same headline, the same proof and the same Book a demo button. The answer did its job inside the form and then went nowhere.

RightMessage asks the question on the page itself. As soon as they answer, the headline, offer and call to action can change to match, and the answer sticks around for the next page they visit.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

  1. The question, on your landing page

    Example landing page asking what kind of work the visitor's team does, beside the default headline
  2. After an agency answer

    The same landing page after an agency answer, with a headline written for agencies and a tour offer for teams like theirs
Our WorkForge demo landing page, before and after one answer.

Send each answer to the offer that fits

Typeform's logic can send people to different ending screens or redirect them to another page, which is a solid way to finish a quiz. In RightMessage, the quiz is a flow on your site. Each answer can branch to its own question, form or offer, so an agency owner and an in-house marketer each get a next step that makes sense for them.

You can split test questions, offers and flows on every plan, so you'll see which next step people actually take. And if a flow only belongs on certain pages, like your blog, a condition keeps it there.

A flow that only runs on the blog, asks what best describes the visitor's business and pitches a matching business playbook

Don't make people answer twice

Someone who took your quiz last month shouldn't have to tell you their role again today. RightMessage remembers what a visitor has already answered in their browser. Once they're identified, it can read their fields and tags from your email platform or CRM too.

Flows skip the questions you already know the answer to, so a returning visitor goes straight to something new, or straight to the offer. People you know get a shorter flow, and every question you do ask tells you something you didn't know yet.

Question handling set to ask only the questions we don't know the answer to, so returning visitors aren't asked twice

Save the answer where your follow-up already lives

Typeform's Contacts & Automations keeps contacts in its own contact hub and sends follow-up emails and texts from there. If your follow-up already runs in your email platform or CRM, you probably don't want a second contact database.

Once a visitor is identified, we save their answers to the contact in the platform you already use, as fields or tags, whichever it supports. Your platform may take a moment to process the update. It works the other way too: a contact's existing field or tag can put them in the matching segment when they come back, so your emails and your website use the same answer.

A contact's CRM data in RightMessage, with their quiz answers saved as custom fields on the contact

Where Typeform goes further

If you need a form for anything beyond qualifying leads, Typeform covers far more ground than we do. It has 28 question types, payments, signatures, video answers, file uploads and lead enrichment. Its Research Flow runs AI-moderated studies with recruited participants. We don't do any of that.

Our quizzes and surveys exist to qualify leads and change what they see next. If that's your job, start from one of our templates for qualifying leads, assessing fit or finding out what a visitor needs, and make it yours.

Template library with ready-made lead qualifiers, surveys and assessments

Pay for the project, not the responses

Typeform prices by responses. On its pricing page, Basic includes 100 responses a month for $39/mo, or $28/mo billed yearly. Business includes 10,000 for $129/mo, or $91/mo billed yearly. Growth Flow, which adds the contact hub and follow-ups, is $379/mo, or $266/mo billed yearly. Those allowances reset every month, even on yearly plans.

Our prices are on our pricing page, per project, and visitors, contacts and answers don't change them. Quizzes and surveys start on Grow at $99/mo, or $79/mo billed annually. Using answers to change your pages starts on Scale at $249/mo, or $199/mo billed annually.

Bars labeled TRAFFIC climb from left to right while an orange line marked YOUR PRICE stays flat across all of them
“I’ve seen jaws drop when I show companies this tool.”
Marc ThomasFounder, Positive Human & TinySeed SaaS Institute Coach

Marc Thomas’s RightMessage walkthrough

Not sure yet?

Which one fits your job?

RightMessage

Pick RightMessage if you want answers to change what visitors see next.

  • You want a quiz or survey answer to change the headline, offer and call to action on the site you already have.
  • You want returning visitors to skip the questions they've already answered.
  • You want answers saved to the email platform or CRM your follow-up already runs on.
  • You want pricing that doesn't climb with responses, and a 14-day trial with every Pro feature and no card.

That's marketing teams, paid-traffic teams and the agencies that build their funnels.

Typeform

Pick Typeform if you need a standalone form or research tool.

  • You need payments, signatures, file uploads or video answers inside the form.
  • You want contacts and follow-up emails and texts to live inside Typeform.
  • You run research studies with recruited participants.

For those jobs, Typeform does more than we do.

In-depth comparison

Everything side by side

Category and scope

What it is
RightMessageWebsite personalization with quizzes, surveys and built-in A/B testing
TypeformAI forms and quizzes, plus Growth Flow for contacts and follow-up and Research Flow for studies
Built for
RightMessageMarketing teams, paid-traffic teams and agencies
TypeformTeams collecting leads, feedback, orders and research
Where it shows up
RightMessageOn your own site, wherever you can add our script

Quizzes and answers

Logic and outcomes
RightMessageBranch each answer to its own question, form or offer
TypeformConditional logic, scores and calculations, multiple endings and redirects to a page
What you already know
RightMessageFlows skip questions a returning visitor has already answered
TypeformHidden fields pass in what you know through the form's URL
Change the website
RightMessageHeadlines, copy, calls to action, images and sections, from Scale
TypeformNot described on its current public pages. Answers shape the form, its endings and follow-up.

Data and integrations

Where answers are kept
RightMessageThe visitor's profile, and fields or tags in your email platform or CRM once they're identified
TypeformTypeform's results, and a contact hub for up to 25,000 contacts with Contacts & Automations
Integrations
RightMessageEmail platforms and CRMs including Kit, ActiveCampaign, Klaviyo and HubSpot, depending on plan
TypeformHubSpot, Mailchimp, Salesforce, Google Sheets and more, plus 500+ apps through Zapier
Follow-up
RightMessageYour email platform sends it, using the answers we save
TypeformEmail and text follow-ups with Contacts & Automations or Growth Flow

Testing and measurement

Reporting
RightMessageWhere visitors leave your flows, plus a holdback and goals for every campaign from Scale
TypeformForm performance and question drop-off, with drop-off rates and conversion tracking from Business
A/B tests
RightMessageQuestion, form, offer and flow split tests on every plan. Page and audience A/B tests on Pro.
TypeformNot listed in its plan comparison
Analytics
RightMessageGA4, Google Tag Manager and PostHog on every plan
TypeformGoogle Analytics, Google Tag Manager and Meta Pixel

Pricing and plans

What sets the price
RightMessageYour plan, per project. Visitors, contacts and answers don't change it.
TypeformYour plan, with a monthly response allowance and a set number of users
Entry plan
RightMessageGrow, $99/mo, or $79/mo billed annually
TypeformBasic, $39/mo or $28/mo billed yearly, with 100 responses a month and 1 user
Plan for using answers
RightMessageScale, $249/mo, or $199/mo billed annually, adds page personalization
TypeformGrowth Flow, $379/mo or $266/mo billed yearly, with 10,000 responses, 5 users and contacts and automations
How to start
RightMessageA 14-day trial with every Pro feature and no card
TypeformA free plan, or a 14-day Growth Flow trial that needs a card

Frequently asked questions

Is RightMessage a good Typeform alternative?+

Yes, when the point of your quiz is to qualify a lead and change what they see next. RightMessage asks the question on your own site, uses the answer to pick the offer and change the page, and saves it to your email platform or CRM once the visitor is identified.

Can a quiz answer change my website?+

Yes. An answer can change the headline, copy, calls to action, images and sections on the pages you already have, on that visit and on later ones. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

Do answers sync to my email platform or CRM?+

Yes, once the visitor is identified, for example by submitting a RightMessage form or clicking an identifying link in one of your emails. We save their answers to the contact as fields or tags, whichever your platform supports, and your platform may take a moment to process the update. Choice mappings work both ways, so an identified contact's existing field or tag can put them in the matching segment. Which platforms you can connect depends on your plan: Kit and ActiveCampaign are on every plan, Klaviyo starts on Scale and HubSpot is on Pro.

Can I move my Typeform quiz into RightMessage?+

You'll rebuild it as a RightMessage flow rather than import it. Start with one quiz whose answers should change something obvious, like the offer or the headline, or start from one of our templates and adjust it. Keep your site and your email platform as they are, connect the platform, and add more quizzes once the first one is working.

How does Typeform pricing compare with RightMessage?+

Typeform prices by plan and monthly responses. Basic is $39/mo, or $28/mo billed yearly, for 100 responses a month. Business is $129/mo, or $91/mo billed yearly, for 10,000. Growth Flow is $379/mo, or $266/mo billed yearly. Response allowances reset monthly, even on yearly billing. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Every plan includes hosted landing pages (Pages). Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 24, 2026.

Do I need an email platform or CRM to start?+

No. Anonymous visitors can answer a question and, from Scale, see a personalized page straight away. Connecting your email platform or CRM adds what you already know about identified contacts, and gives their answers somewhere to go.

Can an agency run quizzes for its clients?+

Yes. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. Start each client with one quiz on one page, with answers that change one thing they care about.

Ready to match every ad on the landing pages you already have?

Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign.