RightMessage is audience segmentation software that combines on-site behavior, campaign data, quiz/survey answers, and ESP/CRM data into reusable audiences. Decide who someone is once, then use that same definition to change content on your website, display different forms and popups, enrich your contact data, or hand a high-intent lead to sales.
“RightMessage essentially tripled the size of my effective audience.”
When the rule for “customer” lives separately inside a popup, a personalization campaign, and an automation, it becomes a maintenance nightmare. Change one condition and the others quietly go wrong. RightMessage stores your audience and persona definitions in one place, so every part of the product - page personalizations, form content, offers, and more - stays in sync.
UTM campaign
utm_campaign includes 'agency'
Reusable audience
Website personalization
Homepage headline changes for agencies
Turn personalization into your agency’s next recurring service.
Define segments and personas using any number of different data points. “Have they viewed this page?”, first timers vs. repeat visitors, how they've answered questions you've asked, data in your ESP/CRM. Mix-and-match your inputs to define who's who in our easy-to-use segmentation editor.
The audience HubSpot User matches when any rule is true (OR): Referrer contains hubspot.com; Landing path equals /integrations/hubspot; Quiz answer: Email Platform / CRM equals HubSpot; utm_campaign contains hubspot-users.
Know whether someone is anonymous or subscribed, then use whatever your connected ESP or CRM exposes: tags, fields, lists, events, purchases, and revenue.
Personalize differently for direct visitors, traffic from any referring site, or people coming from one specific domain or URL.
Target people by where they've been, how much they've seen, how often they return, and how long they've known your site.
Use any audience, segment, or quiz/survey answer your team has already defined in RightMessage.
Carry the targeting from an ad or campaign onto the page by using the UTM values that brought someone in.
Read any query-string parameter your links or other tools add to the URL, then use it as an audience rule.
React to which RightMessage widget someone is seeing or whether they engaged with a question during this page view.
Show a different experience based on the visitor's country or city.
Change what someone sees on a specific date, day of the week, or month.
Inside flows and funnels, branch based on lead score, a stored variable, or an answer to an input question.
Change the experience based on the visitor's operating system or browser.
Use data already available in the browser when your setup calls for something custom.
Use the current page or post, its tags or category, or the visitor's favorite content taxonomy.
Start with the audience your team keeps defining differently in popups, campaigns, and automations. Save the rule once, then use the same definition everywhere RightMessage needs it.
A useful persona isn't a fictional profile you forget in a slide deck. It's a definition that can recognize real visitors: what they're interested in, where they are in the buying process, and whether they're already a customer.
CRM lifecycle is Customer OR purchase history includes a completed order.
Hide lead-capture forms, show the upgrade or next product, and keep acquisition offers out of the way.
Arrived through a segmentation campaign OR viewed segmentation content more than once.
Keep the topic consistent from ad to page to popup instead of dropping them into generic messaging.
Visited pricing at least twice AND has not reached the trial confirmation page AND is not a customer.
Show stronger proof, offer a demo, or route the known lead to sales.
“In 90 days, 13,000 people answered questions, helping us grow and personalize our list.”
RightMessage connects directly to your ESP or CRM data, then runs on the CMS, website builder, framework, and landing pages you already use. There are no pages to rebuild, DNS records to update, or systems to replace.
Explore all 95 supported platforms
ActiveCampaign
Beehiiv
Bento
Braze
ClickFunnels
Customer.io
Drip
Encharge
Ghost
GoHighLevel
HubSpot
Intercom
Kajabi
Keap
Kit
Klaviyo
Leadpages
Mailchimp
MailerLite
Ontraport
Shopify
Squarespace
Teachable
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Userlist
Webflow
WordPressReady to get more conversions and sales from the leads and traffic you already have? Our AI-assisted onboarding researches your business and sets you up with proven personalization campaigns in just a few minutes.
Still unsure? Here are some of the most common questions we get.
Audience segmentation software—sometimes called customer segmentation software—groups visitors and contacts using shared characteristics or behavior, then makes those groups available for targeting, analysis, or automation. RightMessage focuses on website audiences: it combines on-site activity, campaign context, quiz/survey answers, and supported ESP/CRM data so you can change what happens next.
A CRM list usually contains known contacts based on data already stored in the CRM. A RightMessage audience can also evaluate anonymous website visitors and use live on-site context such as pages viewed, referral source, UTM parameters, visit history, and RightMessage activity. When a visitor is identified, supported ESP or CRM data can become part of the same rule.
Yes. For example, define “high-intent prospect” as someone who visited pricing more than once, has not reached the trial confirmation page, and is not marked as a customer in your connected ESP or CRM. Available CRM conditions depend on what the connected platform exposes.
No. Define the audience as a reusable segment in RightMessage, then reference that same segment in personalization and flows. If the definition changes, update the audience rather than recreating the logic everywhere it is used.
Yes, when supported by the connected platform. RightMessage can map a segment to a custom field or to tags/lists, so a matched or self-segmented visitor carries the same context into your email automation. Your ESP or CRM remains the system that stores the contact and sends the email.
Yes, through a RightMessage flow. Route the matching audience into the appropriate branch, then fire a webhook when the visitor reaches the handoff step. That request can send context to an external URL; what happens next depends on the receiving system and the payload you configure. Webhooks are available on the Pro plan.
Yes. RightMessage supports website visitor segmentation for anonymous traffic. It can use behavioral segmentation signals such as page history and visit frequency alongside referral source, UTM and query parameters, location, device, and browser data. When a known subscriber returns, connected ESP/CRM attributes can be evaluated too.
Use it to personalize website content, choose which popup or form appears, branch a flow, change or skip questions, update supported ESP/CRM data, redirect the visitor, or fire a webhook from the flow. The point is to define who the visitor is once, then reuse that answer wherever the next decision happens.
Collect useful data, turn it into reusable audiences, personalize what visitors see, then learn what to improve next. Each step makes the next one smarter.
Ask questions, capture leads, and route each person to the next step that fits.
Learn moreTurn behavior, campaign context, answers, and customer data into audiences the whole product can use.
You are hereChange the headlines, proof, CTAs, forms, and offers each visitor sees.
Learn more04See what converts, find the pattern behind it, and choose the next change worth making.
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