RightMessage

Personal finance audience profiler

Profile subscribers by financial situation, goals, and knowledge level to personalize money management education and recommendations.

Match financial education to each subscriber's situation

Explore the flow.

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Flows/Personal finance audience profiler
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Questions in this template:

You can tweak any of these questions after installation.

  1. 01

    How would you describe your current financial situation?

    • Living paycheck to paycheck
    • Building emergency fund
    • Saving regularly with some investments
    • Financially secure and optimizing wealth
  2. 02

    What's your biggest financial goal for the next 12 months?

    • Get out of debt
    • Save my first $10,000
    • Start investing confidently
    • Reach financial independence faster
  3. 03

    What's your biggest challenge with money right now?

    • Not earning enough income
    • Can't control spending habits
    • Don't understand investing
    • Unsure how to optimize taxes/wealth
  4. 04

    How would you rate your financial knowledge?

    • Complete beginner
    • Know the basics but need guidance
    • Pretty knowledgeable but have gaps
    • Advanced, looking for optimization
  5. 05

    What's your current approximate annual income?

    • Under $40,000
    • $40,000 - $75,000
    • $75,000 - $150,000
    • Over $150,000
  6. 06

    How do you prefer to learn about finance?

    • Simple explanations and quick wins
    • Detailed strategies with examples
    • Interactive tools and calculators
    • Personalized coaching and plans
  7. 07

    What's your experience with investing?

    • Never invested before
    • Just started with basic index funds
    • Moderate portfolio across assets
    • Experienced investor

Want to build this in your account?

Start with the mapped flow, then keep only the questions, logic, and next steps that fit your campaign.