Learn what each visitor needs, then use it to change the message, offer, or next step they see. Choose a plan by the features you need, not by how much traffic you have.
Billed $948 per year
Learn what each visitor needs and route them to the right next step.
Best for segmenting visitors and acting on their answers
Billed $2,388 per year
Use what you learn to personalize websites and emails.
Best for personalizing pages and emails for each segment
Billed $4,788 per year
Test, prove, and automate what works.
Best for teams who need to measure lift and show what’s working
Talk with us about planning your first campaign, paid one-off setup, SSO/SAML, custom integrations and data pipelines, procurement or compliance requirements, and custom SLAs.
“I can attribute more than £100k in revenue from the last 12 months to RightMessage. The tool is a mainstay in my stack. I couldn’t imagine being without it.”
| Feature | Grow | Scale | Pro |
|---|---|---|---|
| List Growth | |||
| Optimize growth by simultaneously testing two or more forms against each other | Not included | Not included | Included |
| Create interactive quizzes | Included | Included | Included |
| Automatically identify new signups | Included | Included | Included |
| Onboard new subscribers with surveys | Included | Included | Included |
| Display opt-in forms that are fully personalized to each visitor | Included | Included | Included |
| Audience Insights | |||
| "Chat" with your data to surface custom insights | Not included | Included | Included |
| Export survey data as CSV | Not included | Included | Included |
| Develop rich personas using your data | Not included | Included | Included |
| Generate lead magnet ideas using your data | Included | Included | Included |
| Generate newsletter ideas using your data | Included | Included | Included |
| Generate product ideas using your data | Included | Included | Included |
| Generate social media posts using your data | Included | Included | Included |
| AI-powered content engine that generates newsletter ideas, lead magnets, social posts, and product concepts from your audience data | Included | Included | Included |
| Real-time analytics dashboard showing visitor behavior, conversion rates, and segment performance with interactive charts | Not included | Included | Included |
| Outline email campaign ideas using your data | Included | Included | Included |
| Inspect identified visitors' profiles and activity timelines; anonymous visitors stay anonymous | Not included | Not included | Included |
| Uncover pain points that your audience shares with you | Included | Included | Included |
| Deep visitor dossiers with complete activity history, segmentation data, and ESP sync details | Not included | Not included | Included |
| Get AI-powered audience insights and content ideas delivered to your inbox every Monday | Included | Included | Included |
| Design & Brand | |||
| Create embedded forms | Included | Included | Included |
| Create exit-intent popups | Included | Included | Included |
| Create full screen takeover forms | Included | Included | Included |
| Create popup forms | Included | Included | Included |
| Create slide up forms | Included | Included | Included |
| Add custom CSS to your widgets | Included | Included | Included |
| Remove RightMessage Branding | Included | Included | Included |
| Segmentation | |||
| Identify visitors from supported form submissions once the snippet is installed | Included | Included | Included |
| Track visitors seamlessly across multiple domains and subdomains with unified profiles | Not included | Included | Included |
| Target visitors based on their location (geo-location) | Included | Included | Included |
| Bi-directional sync with HubSpot CRM including contacts, properties, and workflow triggers | Not included | Not included | Included |
| Connect with Salesforce and Pardot for enterprise CRM data sync and lead management | Not included | Not included | Included |
| Target visitors based on their browser | Included | Included | Included |
| Target visitors based on their cookies | Not included | Included | Included |
| Target visitors based on the pages they've viewed | Included | Included | Included |
| Target visitors based on date, day of week, or month | Included | Included | Included |
| Target visitors based on on-site engagement | Included | Included | Included |
| Target visitors based on JavaScript data | Not included | Included | Included |
| Target visitors based on their original landing page | Included | Included | Included |
| Target visitors based on localStorage data | Not included | Included | Included |
| Target visitors based on their operating system | Included | Included | Included |
| Target visitors based on query string parameters | Included | Included | Included |
| Target visitors based on UTM parameters | Included | Included | Included |
| Target visitors based on WordPress categories or tags | Included | Included | Included |
| Target visitors based on whether they're new to your site or returning | Included | Included | Included |
| Target visitors based on tags, custom fields, and other data from your email platform | Included | Included | Included |
| Target visitors using referrer data | Included | Included | Included |
| Remember identified visitors across sessions in the same browser; a new device is recognized once it's identified too, such as by an email-link click | Included | Included | Included |
| Personalization | |||
| Measure conversion lift with A/B tests that report statistical significance, confidence intervals, and lift | Not included | Not included | Included |
| Set up conversion goals to test your personalization campaigns against | Not included | Included | Included |
| Generate personalized email copy with AI - creates Liquid code automatically so you never need to learn templating | Not included | Included | Included |
| Point-and-click website personalization that changes headlines, CTAs, images, and content for each visitor segment | Not included | Included | Included |
| Automatically match visitors with the right products and services based on their data, behavior, and quiz responses | Not included | Included | Included |
| Target multiple segments and personas with your personalization campaigns | Not included | Included | Included |
| On-Site Automations | |||
| Programmatic access to your RightMessage data for custom integrations and workflows | Not included | Included | Included |
| Let AI agents manage your RightMessage setup through the Model Context Protocol | Included | Included | Included |
| Send data to external systems when visitors take action, and trigger automations from flow nodes | Not included | Not included | Included |
| Integrations | |||
| Kit (ConvertKit) | Included | Included | Included |
| Drip | Included | Included | Included |
| ActiveCampaign | Included | Included | Included |
| Bento | Included | Included | Included |
| MailerLite | Included | Included | Included |
| Beehiiv | Included | Included | Included |
| Encharge | Included | Included | Included |
| Klaviyo | Not included | Included | Included |
| Customer.io | Not included | Included | Included |
| Mailchimp | Not included | Included | Included |
| GoHighLevel | Not included | Included | Included |
| Ontraport | Not included | Included | Included |
| Infusionsoft/Keap | Not included | Included | Included |
| Userlist | Not included | Included | Included |
| HubSpot | Not included | Not included | Included |
| Intercom | Not included | Not included | Included |
| Braze | Not included | Not included | Included |
| Salesforce/Pardot | Not included | Not included | Included |
Still unsure? Here are some of the most common questions we get.
RightMessage uses feature-based tiers for each project. Traffic, contacts, forms, flows, and team members do not change your price. Choose the tier with the features you need for that project.
Every plan is priced per project with unlimited visitors and contacts, so the price doesn't change as your traffic or list grows. Monthly, Grow is $99, Scale is $249, and Pro is $499. Annual plans cost about 20% less and are billed once a year: Grow is $79/mo ($948/year), Scale is $199/mo ($2,388/year), and Pro is $399/mo ($4,788/year). Website personalization campaigns, email personalization, conversion goals, and full analytics start on Scale, and A/B split testing, visitor profiles, and webhooks are on Pro.
A project is one company’s connected web presence, generally its main website plus related landing pages or subdomains. Most companies need one project.
If you create another project for a separate brand or client website, RightMessage prompts you to start a new subscription for that project.
Choose Grow to ask visitors what they need and route them to the right form, offer, or CTA. Choose Scale to change your website and emails for each segment (like matching a landing page to the ad someone clicked) and measure conversion goals. Choose Pro to run A/B split tests, inspect visitor and account intelligence, and automate what happens next.
Your trial includes the features in the plan you select. You can start using it right away, and billing starts after 14 days unless you cancel before the trial ends.
We offer a 30-day money-back guarantee after billing begins, and every plan can be canceled at any time. Cancel during the trial to avoid a charge, or contact us within 30 days of your first payment if you are not seeing value.
Yes. You can change plans or billing intervals from your account settings. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of your current billing period.
You don’t need an email platform or CRM connected to personalize for anonymous visitors; connect one when a campaign needs contact data. Grow includes Kit (ConvertKit), Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge. Scale adds Klaviyo, Customer.io, Mailchimp, GoHighLevel, Ontraport, Infusionsoft/Keap, and Userlist. Pro adds HubSpot, Intercom, Braze, and Salesforce/Pardot.
Yes, if you can add the RightMessage JavaScript snippet to it. That includes WordPress, Webflow, Squarespace, Shopify, Wix, custom-built sites, and single-page apps, and you keep the site you have.
No. Each client business needs a separate project and subscription. One project can cover that client’s main website and its related landing pages or subdomains, but it cannot be shared across unrelated client websites.
Our paid one-off setup can plan and build your first campaign, and RightMessage partners can take on ongoing implementation. Use the assisted demo path if you need SSO/SAML, custom proxy or data work, compliance documentation, a custom service-level agreement, or help scoping a custom integration.
