How is RightMessage pricing calculated?+
RightMessage uses feature-based tiers for each project. Traffic, contacts, forms, flows, and team members do not change your price. Choose the tier with the features you need for that project. The optional lead alerts add-on is priced by the leads it alerts you about, not your traffic.
What do monthly and annual billing cost?+
Every plan is priced per project with unlimited visitors and contacts, so the price doesn't change as your traffic or list grows. Monthly, Grow is $99, Scale is $249, and Pro is $499. Annual plans cost about 20% less and are billed once a year: Grow is $79/mo ($948/year), Scale is $199/mo ($2,388/year), and Pro is $399/mo ($4,788/year). Website personalization campaigns, holdback measurement, conversion goals, and full analytics start on Scale, and page and audience A/B tests, visitor profiles, and webhooks are on Pro. Hosted landing pages are on every plan: personalizing a hosted page starts on Scale, and A/B testing one is on Pro.
What counts as a project?+
A project is one company’s connected web presence, generally its main website plus related landing pages or subdomains. Most companies need one project.
What happens if I create another project?+
If you create another project for a separate brand or client website, RightMessage prompts you to start a new subscription for that project.
Which plan should I choose?+
Pick by what you want to change. Grow changes your popups, forms, quizzes, and surveys for each visitor, and builds hosted landing pages that show one version to everyone. Scale changes the page itself: your website and landing pages for each audience, like matching a page to the ad someone clicked, with every campaign measured against a holdback. Pro adds A/B tests on any page or on each audience's changes, and shows you with confidence when a test is working. It also adds tools for following up with your hottest leads: visitor profiles for identified leads, 1,000 alerted leads a month, webhooks, and HubSpot, Intercom, Braze, and Salesforce Account Engagement (Pardot). Every plan can split-test questions, forms, offers, and flows.
How will I know it’s working?+
On Scale and Pro, every campaign keeps a holdback, 10% of visitors by default, who see your page unchanged. Your results compare conversions for the people who saw the change against the people who didn’t, in plain language, and say so when there isn’t a clear answer yet. Connect Stripe on any plan to see revenue by segment, flow, page, and offer, as an observation alongside the test, not proof on its own.
How does the 14-day trial work?+
Your first project gets 14 days of every Pro feature, whichever plan you pick, with no card. When the trial ends you choose a plan and pay then; nothing is charged automatically. The trial is once per organization, and agencies get free demo projects instead.
What if RightMessage does not work for me?+
We offer a 30-day money-back guarantee after billing begins, and every plan can be canceled at any time. Contact us within 30 days of your first payment if you are not seeing value.
Can I change plans or billing intervals?+
Yes. You can change plans or billing intervals from your account settings. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of your current billing period.
What counts as an alerted lead?+
An alerted lead is a person a lead alert rule alerted you about that month. Repeat alerts about the same person that month are free, and visitors who match no rule never count. Pay for the leads we find, not the traffic you get.
What happens when I reach my lead alerts limit?+
Extra matches are held, not lost. They’re listed in the app with no email and no charge, and raising your volume that month sends them, so there are no surprise bills. You can also opt in to raising it automatically, up to a limit you set.
Do I need Pro for lead alerts?+
No. You can add lead alerts to Grow, Scale, or Pro. On Grow and Scale, alerts work without the People feed; full visitor profiles and timelines are on Pro. Pro includes 1,000 alerted leads a month. Everyone else picks a volume, starting at $49 a month for 50 alerted leads ($39 a month billed yearly).
Is there launch pricing for lead alerts?+
Yes. Every project gets up to 1,000 alerted leads a month free through November 21. After that, Pro includes 1,000 a month and other plans pick a volume.
Which integrations are available on each plan?+
You don’t need an email platform or CRM connected to personalize for anonymous visitors; connect one when a campaign needs contact data. Grow includes Kit (ConvertKit), Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge. Scale adds Klaviyo, Customer.io, Mailchimp, GoHighLevel, Ontraport, Infusionsoft/Keap, and Userlist. Pro adds HubSpot, Intercom, Braze, and Salesforce Account Engagement (Pardot).
Does RightMessage work with my website?+
Yes, if you can add the RightMessage JavaScript snippet to it. That includes WordPress, Webflow, Squarespace, Shopify, Wix, custom-built sites, and single-page apps, and you keep the site you have.
How does pricing work for agencies?+
Agencies don’t get a trial. Instead, every new project in an agency organization is a free demo project you can build and preview with your client for as long as you need; it goes live when a plan is chosen. If your agency pays, the plan is 20% off for as long as you keep it. If your client signs up through your agency link, they add a card, get the 14-day trial, pay full price, and you earn a recurring commission.
Can an agency use one project for multiple clients?+
No. Each client business needs a separate project and subscription. One project can cover that client’s main website and its related landing pages or subdomains, but it cannot be shared across unrelated client websites.
What if I need custom procurement or implementation help?+
Book a demo and we'll map your first campaign with you, then set it up together on a call. For ongoing work, a RightMessage partner can take it from there. Use the assisted demo path if you need SSO/SAML, custom proxy or data work, compliance documentation, a custom service-level agreement, or help scoping a custom integration.
Want help choosing a plan, planning your first campaign, or covering multiple client sites? Book a demo or email hello@rightmessage.com. 