RightMessage
Pricing

Everything you need to personalize your marketing.

This is personalizedFraming the value around the outcomes your business measures.

From quiz funnels to website personalization to audience insights and segmentation, RightMessage includes everything you need in one place.

Grow

$79/mo per project

Billed $948 per year

Collect and organize the right visitor data.

Best for building your segmentation foundation

  • Visual flow builder and surveys
  • Visitor segmentation and signals
  • Widgets, offers, and forms
  • Personalized on-site CTAs
  • Kit, Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge
  • Unlimited team members
  • MCP server access
Start a 14-day trial
Most popular

Scale

$199/mo per project

Billed $2,388 per year

Use that data to personalize websites and emails.

Best for turning segmentation data into revenue

  • Everything in Grow, plus:
  • Email personalization
  • Website personalization campaigns
  • Full analytics and audience insights
  • CSV data exports and API access
  • Klaviyo, Customer.io, GoHighLevel, Mailchimp, and more
  • Conversion goals
Start a 14-day trial

Pro

$399/mo per project

Billed $4,788 per year

Test, prove, and automate what works.

Best for teams who want to prove the ROI

  • Everything in Scale, plus:
  • A/B split testing
  • Visitor profiles and account intelligence
  • Webhooks and automation
  • HubSpot, Intercom, Braze, and Salesforce/Pardot
  • Automation triggers
Start a 14-day trial
One fixed price per project
Unlimited visitors and contacts
Unlimited forms and flows
Unlimited team members

Need more than a self-serve plan?

Talk with us about SSO/SAML, custom integrations and data pipelines, procurement or compliance requirements, consulting, and custom SLAs.

Book a demo
Success story
I can attribute more than £100k in revenue from the last 12 months to RightMessage. The tool is a mainstay in my stack. I couldn’t imagine being without it.
Chris RitsonFounder
Plan detailsCompare every feature

Grow

List Growth

  • Create interactive quizzes
  • Automatically identify new signups
  • Onboard new subscribers with surveys
  • Display opt-in forms that are fully personalized to each visitor

Audience Insights

  • Generate lead magnet ideas using your data
  • Generate newsletter ideas using your data
  • Generate product ideas using your data
  • Generate social media posts using your data
  • AI-powered content engine that generates newsletter ideas, lead magnets, social posts, and product concepts from your audience data
  • Outline email campaign ideas using your data
  • Uncover pain points that your audience shares with you
  • Get AI-powered audience insights and content ideas delivered to your inbox every Monday

Design & Brand

  • Create embedded forms
  • Create exit-intent popups
  • Create full screen takeover forms
  • Create popup forms
  • Create slide up forms
  • Add custom CSS to your widgets
  • Remove RightMessage Branding

Segmentation

  • Automatically identify visitors from any form submission on your site - no extra setup required
  • Target visitors based on their location (geo-location)
  • Target visitors based on their browser
  • Target visitors based on the pages they've viewed
  • Target visitors based on date, day of week, or month
  • Target visitors based on on-site engagement
  • Target visitors based on their original landing page
  • Target visitors based on their operating system
  • Target visitors based on query string parameters
  • Target visitors based on UTM parameters
  • Target visitors based on WordPress categories or tags
  • Target visitors based on whether they're new to your site or returning
  • Target visitors based on tags, custom fields, and other data from your email platform
  • Target visitors using referrer data
  • Automatically unify visitor data across devices and sessions for complete audience profiles

On-Site Automations

  • Let AI agents manage your RightMessage setup through the Model Context Protocol

Integrations

  • Kit (ConvertKit)
  • Drip
  • ActiveCampaign
  • Bento
  • MailerLite
  • Beehiiv
  • Encharge

Scale

List Growth

  • Create interactive quizzes
  • Automatically identify new signups
  • Onboard new subscribers with surveys
  • Display opt-in forms that are fully personalized to each visitor

Audience Insights

  • "Chat" with your data to surface custom insights
  • Export survey data as CSV
  • Develop rich personas using your data
  • Generate lead magnet ideas using your data
  • Generate newsletter ideas using your data
  • Generate product ideas using your data
  • Generate social media posts using your data
  • AI-powered content engine that generates newsletter ideas, lead magnets, social posts, and product concepts from your audience data
  • Real-time analytics dashboard showing visitor behavior, conversion rates, and segment performance with interactive charts
  • Outline email campaign ideas using your data
  • Uncover pain points that your audience shares with you
  • Get AI-powered audience insights and content ideas delivered to your inbox every Monday

Design & Brand

  • Create embedded forms
  • Create exit-intent popups
  • Create full screen takeover forms
  • Create popup forms
  • Create slide up forms
  • Add custom CSS to your widgets
  • Remove RightMessage Branding

Segmentation

  • Automatically identify visitors from any form submission on your site - no extra setup required
  • Track visitors seamlessly across multiple domains and subdomains with unified profiles
  • Target visitors based on their location (geo-location)
  • Target visitors based on their browser
  • Target visitors based on their cookies
  • Target visitors based on the pages they've viewed
  • Target visitors based on date, day of week, or month
  • Target visitors based on on-site engagement
  • Target visitors based on JavaScript data
  • Target visitors based on their original landing page
  • Target visitors based on localStorage data
  • Target visitors based on their operating system
  • Target visitors based on query string parameters
  • Target visitors based on UTM parameters
  • Target visitors based on WordPress categories or tags
  • Target visitors based on whether they're new to your site or returning
  • Target visitors based on tags, custom fields, and other data from your email platform
  • Target visitors using referrer data
  • Automatically unify visitor data across devices and sessions for complete audience profiles

Personalization

  • Set up conversion goals to test your personalization campaigns against
  • Generate personalized email copy with AI - creates Liquid code automatically so you never need to learn templating
  • Point-and-click website personalization that changes headlines, CTAs, images, and content for each visitor segment
  • Automatically match visitors with the right products and services based on their data, behavior, and quiz responses
  • Target multiple segments and personas with your personalization campaigns

On-Site Automations

  • Programmatic access to your RightMessage data for custom integrations and workflows
  • Let AI agents manage your RightMessage setup through the Model Context Protocol

Integrations

  • Kit (ConvertKit)
  • Drip
  • ActiveCampaign
  • Bento
  • MailerLite
  • Beehiiv
  • Encharge
  • Klaviyo
  • Customer.io
  • Mailchimp
  • GoHighLevel
  • Ontraport
  • Infusionsoft/Keap
  • Userlist

Pro

List Growth

  • Optimize growth by simultaneously testing two or more forms against each other
  • Create interactive quizzes
  • Automatically identify new signups
  • Onboard new subscribers with surveys
  • Display opt-in forms that are fully personalized to each visitor

Audience Insights

  • "Chat" with your data to surface custom insights
  • Export survey data as CSV
  • Develop rich personas using your data
  • Generate lead magnet ideas using your data
  • Generate newsletter ideas using your data
  • Generate product ideas using your data
  • Generate social media posts using your data
  • AI-powered content engine that generates newsletter ideas, lead magnets, social posts, and product concepts from your audience data
  • Real-time analytics dashboard showing visitor behavior, conversion rates, and segment performance with interactive charts
  • Outline email campaign ideas using your data
  • See who is on your website in real-time with complete visitor profiles and activity timelines
  • Uncover pain points that your audience shares with you
  • Deep visitor dossiers with complete activity history, segmentation data, and ESP sync details
  • Get AI-powered audience insights and content ideas delivered to your inbox every Monday

Design & Brand

  • Create embedded forms
  • Create exit-intent popups
  • Create full screen takeover forms
  • Create popup forms
  • Create slide up forms
  • Add custom CSS to your widgets
  • Remove RightMessage Branding

Segmentation

  • Automatically identify visitors from any form submission on your site - no extra setup required
  • Track visitors seamlessly across multiple domains and subdomains with unified profiles
  • Target visitors based on their location (geo-location)
  • Bi-directional sync with HubSpot CRM including contacts, properties, and workflow triggers
  • Connect with Salesforce and Pardot for enterprise CRM data sync and lead management
  • Target visitors based on their browser
  • Target visitors based on their cookies
  • Target visitors based on the pages they've viewed
  • Target visitors based on date, day of week, or month
  • Target visitors based on on-site engagement
  • Target visitors based on JavaScript data
  • Target visitors based on their original landing page
  • Target visitors based on localStorage data
  • Target visitors based on their operating system
  • Target visitors based on query string parameters
  • Target visitors based on UTM parameters
  • Target visitors based on WordPress categories or tags
  • Target visitors based on whether they're new to your site or returning
  • Target visitors based on tags, custom fields, and other data from your email platform
  • Target visitors using referrer data
  • Automatically unify visitor data across devices and sessions for complete audience profiles

Personalization

  • Prove ROI with rigorous A/B testing that includes statistical significance, confidence intervals, and lift calculations
  • Set up conversion goals to test your personalization campaigns against
  • Generate personalized email copy with AI - creates Liquid code automatically so you never need to learn templating
  • Point-and-click website personalization that changes headlines, CTAs, images, and content for each visitor segment
  • Automatically match visitors with the right products and services based on their data, behavior, and quiz responses
  • Target multiple segments and personas with your personalization campaigns

On-Site Automations

  • Programmatic access to your RightMessage data for custom integrations and workflows
  • Let AI agents manage your RightMessage setup through the Model Context Protocol
  • Send data to external systems when visitors take action, and trigger automations from flow nodes

Integrations

  • Kit (ConvertKit)
  • Drip
  • ActiveCampaign
  • Bento
  • MailerLite
  • Beehiiv
  • Encharge
  • Klaviyo
  • Customer.io
  • Mailchimp
  • GoHighLevel
  • Ontraport
  • Infusionsoft/Keap
  • Userlist
  • HubSpot
  • Intercom
  • Braze
  • Salesforce/Pardot
Pricing FAQ

Questions about plans, projects, and billing.

Still unsure? Here are some of the most common questions we get.

How is RightMessage pricing calculated?+

RightMessage uses feature-based tiers for each project. Traffic, contacts, forms, flows, and team members do not change your price. Choose the tier with the features you need for that project.

What counts as a project?+

A project is one company’s connected web presence, generally its main website plus related landing pages or subdomains. Most companies need one project.

What happens if I create another project?+

If you create another project for a separate brand or client website, RightMessage prompts you to start a new subscription for that project.

Which plan should I choose?+

Choose Grow to collect answers and organize visitors into useful segments. Choose Scale to personalize websites and emails and measure conversion goals. Choose Pro to run A/B split tests, inspect visitor and account intelligence, and automate what happens next.

How does the 14-day trial work?+

Your trial includes the features in the plan you select. You can start using it right away, and billing starts after 14 days unless you cancel before the trial ends.

What if RightMessage does not work for me?+

We offer a 30-day money-back guarantee after billing begins, and every plan can be canceled at any time. Cancel during the trial to avoid a charge, or contact us within 30 days of your first payment if you are not seeing value.

Can I change plans or billing intervals?+

Yes. You can change plans or billing intervals from your account settings. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of your current billing period.

Which integrations are available on each plan?+

Grow includes Kit (ConvertKit), Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge. Scale adds Klaviyo, Customer.io, Mailchimp, GoHighLevel, Ontraport, Infusionsoft/Keap, and Userlist. Pro adds HubSpot, Intercom, Braze, and Salesforce/Pardot.

Does RightMessage work with my website?+

Yes. RightMessage works on any website where you can add the RightMessage JavaScript snippet, including WordPress, Webflow, Squarespace, Shopify, Wix, custom-built sites, and single-page apps.

Can an agency use one project for multiple clients?+

No. Each client business needs a separate project and subscription. One project can cover that client’s main website and its related landing pages or subdomains, but it cannot be shared across unrelated client websites.

What if I need custom procurement or implementation help?+

Use the assisted demo path if you need SSO/SAML, custom proxy or data work, compliance documentation, consulting, a custom service-level agreement, or help scoping a custom integration.

Need help with multiple client sites or custom requirements? Book a demo or email hello@rightmessage.com.