Finlayson Digital

Finlayson Digital helps ecommerce businesses get more value from the customers and traffic they already have.

I specialise in lifecycle marketing, customer segmentation and website personalisation, using platforms including Klaviyo and RightMessage to create more relevant customer experiences.

Rather than showing every visitor the same message, I help businesses use customer behaviour, interests, lifecycle stage and intent to determine what someone should see next.

The focus is not personalisation for its own sake. It is using relevance to improve conversion, retention and customer value.