Intercom gives you powerful customer communication tools with rich user data, but your marketing site treats every visitor the same. RightMessage bridges that gap by reading your Intercom tags and custom attributes to personalize website content - showing different messaging to trial users vs paying customers, personalizing based on plan type or company size, and tailoring CTAs to each visitor's lifecycle stage.
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Use your existing Intercom subscriber data to personalize the pages that already drive leads and sales.
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Intercom.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Use quiz funnels and surveys to learn what your users need, then sync that data back to Intercom as tags and data attributes.
Build segments based on company size, role, use case, and buying stage.
Combine Intercom subscriber data with real-time behavior to show perfectly relevant features. Use tags, data attributes, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Pull subscriber data from Intercom, combine it with on-site behavior, and create experiences that convert.
Show lead magnets to anonymous visitors and personalized content to Intercom subscribers. RightMessage recognizes a subscriber once they've clicked an identifying link in a Intercom email or submitted a form in that browser, not on every anonymous visit from someone who happens to be on your list.
Personalize based on Intercom tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.
Pull any custom field from Intercom for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.
Collect data with on-site surveys and quizzes, then sync responses back to Intercom as tags or custom fields. Enrich your email marketing with zero-party data.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
RightMessage works with the Intercom Messenger to automatically identify visitors. When both scripts are installed on your site, RightMessage reads the Intercom cookie to look up the visitor's contact data. You can also pass a rm_ic parameter in URLs from your Intercom messages for direct identification.
RightMessage reads your contact's tags and data attributes from Intercom. You can use tags to identify trial users vs paying customers, segment by plan type, or show content based on lifecycle stage. Data attributes let you personalize based on any custom data you collect - company size, industry, role, and more.
Yes. When you configure a quiz or survey in RightMessage, you can sync responses to Intercom data attributes. RightMessage will create the data attribute in Intercom if it does not exist, then update each contact's attribute with their survey response. This data can then power targeted Intercom messages and product tours.
Yes. RightMessage automatically sends events to Intercom when visitors interact with your widgets. This includes widget displays, dismissals, form submissions, offer clicks, and survey answers. These events appear in your Intercom timeline and can trigger automations or messages.
Yes. Intercom offers hosting in the US, EU, and Australia. When connecting your Intercom account to RightMessage, you select your workspace region so API calls are routed to the correct regional endpoint.
RightMessage connects to Intercom through a secure API integration. In your RightMessage settings, select Intercom as your email platform and authorize the connection. RightMessage will automatically import your tags, lists, and data attributes. The setup takes about 2 minutes.
You can personalize based on any data in Intercom: tags, data attributes, lists, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Yes. RightMessage syncs bidirectionally with Intercom. When visitors answer quiz or survey questions, their responses are automatically saved to Intercom as tags and/or data attributes. This lets you use that data in your email sequences and automations.
Yes, for the contacts RightMessage has identified. When a subscriber clicks a link in one of your Intercom emails, RightMessage can recognize them, provided Intercom's link setup includes the identifying parameter. Submitting a form on your site identifies someone too. From then on, return visits in that same browser can hide the opt-in and show something more useful instead. Someone on your list who hasn't been identified in that browser yet still sees the opt-in.
Absolutely. RightMessage imports all your existing Intercom tags and data attributes. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.