Grow your Intercom list, segment subscribers, and personalize everything
What you can do with Intercom + RightMessage
Generate more leads with personalized forms
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Intercom.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Collect rich segmentation data with suveys and quizzes
Use quiz funnels and surveys to learn what your users need, then sync that data back to Intercom as tags and custom fields.
Build segments based on company size, role, use case, and buying stage.
Personalize using Intercom data + on-site behavior
Combine Intercom subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom fields, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Welcome back,
All the data you need for smarter personalization
Subscriber identification
Tags & segments
Custom fields
Bidirectional sync
Pages viewed
Ad campaigns & referrers
New vs returning visitors
Geographic location
Tips for using RightMessage with Intercom
- If you have the Intercom Messenger installed on your site, RightMessage can automatically identify visitors through the Intercom cookie for seamless identification
- Use Intercom tags to segment contacts by plan type, lifecycle stage, or feature usage and show relevant upgrade offers on your website
- Sync quiz and survey responses back to Intercom data attributes to power more targeted messages and product tours
- Create data attributes in Intercom for key visitor properties like business type or company size and use them for website personalization
- For visitors coming from Intercom messages, append ?rm_ic={email} to links for immediate identification on your website
- Intercom supports regional hosting (US, EU, AU) - make sure to select the correct region when connecting your account
Works with the website platforms you use
RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with Intercom.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
Ready to personalize your website?
Start your free 14-day trial and connect Intercom in minutes.
Frequently asked questions
How does RightMessage identify Intercom contacts on my website?
RightMessage works with the Intercom Messenger to automatically identify visitors. When both scripts are installed on your site, RightMessage reads the Intercom cookie to look up the visitor's contact data. You can also pass a rm_ic parameter in URLs from your Intercom messages for direct identification.
What Intercom data can I use for website personalization?
RightMessage reads your contact's tags and data attributes from Intercom. You can use tags to identify trial users vs paying customers, segment by plan type, or show content based on lifecycle stage. Data attributes let you personalize based on any custom data you collect - company size, industry, role, and more.
Can I sync survey responses from RightMessage to Intercom?
Yes. When you configure a quiz or survey in RightMessage, you can sync responses to Intercom data attributes. RightMessage will create the data attribute in Intercom if it does not exist, then update each contact's attribute with their survey response. This data can then power targeted Intercom messages and product tours.
Does RightMessage track widget events in Intercom?
Yes. RightMessage automatically sends events to Intercom when visitors interact with your widgets. This includes widget displays, dismissals, form submissions, offer clicks, and survey answers. These events appear in your Intercom timeline and can trigger automations or messages.
Does RightMessage support Intercom workspaces in different regions?
Yes. Intercom offers hosting in the US, EU, and Australia. When connecting your Intercom account to RightMessage, you select your workspace region so API calls are routed to the correct regional endpoint.
How does RightMessage connect to Intercom?
RightMessage connects to Intercom through a secure API integration. In your RightMessage settings, select Intercom as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom fields. The setup takes about 2 minutes.
What Intercom data can I use for personalization?
You can personalize based on any data in Intercom: subscriber tags, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Can I sync survey and quiz responses back to Intercom?
Yes. RightMessage syncs bidirectionally with Intercom. When visitors answer quiz or survey questions, their responses are automatically saved to Intercom as tags and/or custom fields. This lets you use that data in your email sequences and automations.
How do I hide opt-in forms for existing Intercom subscribers?
RightMessage automatically identifies returning Intercom subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.
Does RightMessage work with my existing Intercom tags and automations?
Absolutely. RightMessage imports all your existing Intercom tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.