RightMessage Learning Center
đź‘‹ Hey, thanks for checking out the RightMessage Learning Center!
There’s a ton of functionality baked into RightMessage, and in this knowledge base we’ve tried to make getting set up and hitting your objectives (i.e. increasing conversions) as easy and straightforward as possible.
What we recommend 99% of new customers do…
The first thing you’re going to want to do is to get our tracking script on your website.
Adding RightMessage to your website
Adding your account's unique tracking script to your website is simple. In this section, we cover how to set up RightMessage on all the major content management systems and platforms.
Once you’ve done that, the next step is to link your website with your ESP/CRM. This will allow us to personalize your website using data you already have about someone.
Integrating your website with your ESP/CRM
In this section, we'll show you how to easily integrate your existing email database with your website. This allows RightMessage to not only capture new contacts/subscribers, but it also enables us to personalize your website using the data you already have about people.
If you’re like many of our customers, you probably don’t have a ton of segmentation data about your existing email list and the people on your website. For most, setting up a CTA Funnel that segments your website visitors and then converts visitors into leads via personalized forms is the obvious next step.
Mapping out visitor journeys with CTA Funnels
Our CTA Funnels help you set up sophisticated visitor journeys that always pitch either the right question, or a perfectly personalized offer or opt-in.
Finally, once you’ve started collecting segment data, you’ll want to personalize key pages – like sales pages, product listings, your home page, etc. using that data. Setting up a personalization campaign (or two) will help you ensure that you’re delivering niched experiences entirely on the fly.
Personalizing your entire website
With RightMessage’s website personalization functionality, not only can you tailor and change headlines, images, links, testimonials, and more from your existing website, but you can also add dynamic data – like the information you already have about a visitor in your ESP/CRM – directly to your website.
The learning center includes everything above and so, so much more.
From automatically segmenting your visitors to A/B testing lead generation campaigns, we encourage you to swap out an hour or two that probably could be spent binge watching Netflix in favor of learning how to make the most of this powerful platform.
Still need help?
Can’t find the answer you’re looking for, or need a bit of strategic help?
Reach out to our awesome support team. We promise:
- “Never scripted” replies to your email
- Actual strategic and technical help, not just “go read XYZ”
- Quick replies during the work week