The Unbounce alternative that matches every ad on your existing landing page.

With a landing page builder, matching each ad often means another page or variant. You duplicate the one that works, rewrite the headline and publish. Do that for every ad group and you've got a pile of nearly identical pages that all need the same form fix or new testimonial.

Unbounce's Dynamic Text Replacement helps with the words. It swaps text on an Unbounce page for a value in the URL. We change more than the words. Pick an audience by the UTM or other parameters on the ad link, then change the headline, customer quote, image or call to action they see on the same page. Everyone else gets your usual page. Page changes start on Scale, at $249/mo, or $199/mo billed annually.

Your best landing pages might live on WordPress, Webflow, HubSpot or something your developers built. Unbounce pages are built in Unbounce, then hosted by Unbounce or published to your own domain or WordPress.

We don't host pages. You add our script to the site you already run and tell a campaign which page to change by its URL. That includes Unbounce pages you want to keep. Add our script in the page's Javascripts settings, as our Unbounce setup guide shows, and personalize them like any other page. Unbounce's plan comparison lists custom scripts from its Build plan.

Unbounce tests pages against each other, and its Smart Traffic uses AI to send each visitor to the variant it expects to convert best. We measure the change on your page instead.

Every campaign keeps a holdback: a share of matching visitors who still see your original page. New campaigns start at 10%. So you're comparing visitors from the same ad, with and without the matching page, instead of guessing from a before-and-after. On Pro, you can also A/B test the page everyone sees or each audience's changes, with up to three challengers. We check every Friday and tell you in plain language when there's a verdict, or that there isn't one yet.

If you need a brand new page this afternoon and there's no developer around, Unbounce builds it. For a simple hosted page, our Pages builder overlaps with it. Unbounce has a drag-and-drop builder, templates, AI copywriting, free hosting, and an MCP server for building pages from Claude or ChatGPT. Its Smart Traffic picks a variant for each visitor automatically. We don't do that.

We edit the pages you already have, one element at a time, with every audience's version side by side. When you need a new page, build it wherever you build pages today and add our script. For a simple page, like a quiz you want to send ad traffic to fast, Pages can build and host it for you.

Unbounce caps visitors on each plan: 500 a month on Starter, 20,000 on Build, 30,000 on Experiment and 50,000 on Optimize. Go over and it charges a one-time overage fee. Dynamic Text Replacement and A/B tests start on Experiment, at $149/mo ($112/mo billed annually).

Ours are on our pricing page. You pay per project, so more visitors don't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually. Sign up and your first project gets every Pro feature for 14 days, with no card.