The Optimizely alternative for personalizing every audience, with A/B testing built in.

Optimizely answers “how do we test everything, across web and product?” RightMessage answers “how do we show each audience the right page, and know it's working?”

They overlap more than you'd think. Optimizely's personalization campaigns serve experiences to audiences and measure them against a holdback. We do that too, inside one campaign. The difference is everything around it. Optimizely is a full experimentation platform, with SDKs, feature flags and its own stats engine. We're the personalization layer for the site you already have, run by the marketing team that owns it.

Most testing tools treat personalization and experiments as separate projects. In RightMessage they live in the same campaign. Each audience gets its own changes, and on Pro you can test challengers against them.

Visitors who don't match an audience see the original page, and you can test that too. One holdback per campaign (from Scale, 10% of visitors by default) measures the whole thing, so you can see what personalization adds before you argue about which headline won.

Optimizely's Stats Engine is built for teams that watch results continuously. Ours is built for marketers who want a straight answer.

We show a likely range instead of p-values. A version only wins when its whole range beats Control. Before you start, we estimate how long a verdict should take from your last 28 days of traffic. On quieter pages a verdict can take months, or may not come, and we'd rather tell you that up front.

If you need multivariate tests, redirect experiments, multi-armed bandits or mutually exclusive experiments, Optimizely does all of that and we don't. The same goes for feature flags and server-side tests through SDKs. For a product team experimenting across web and app, that breadth is the reason to buy it.

We keep our testing focused on pages and audiences, so there's less to set up and less to interpret. Every version goes to GA4, Google Tag Manager or PostHog, so your analysts can dig in with the tools they already use.

Optimizely doesn't publish prices. Its plans page says every plan is “individually packaged,” and Vendr reports a median of $81,447 a year across 126 purchases, ranging from $26,460 to $261,075.

Our prices are on our pricing page, and they're per project, so more traffic doesn't raise them. Personalization starts on Scale at $249/mo, or $199/mo billed annually. A/B tests are on Pro at $499/mo, or $399/mo billed annually. There's no contract to negotiate first: start a 14-day trial with every Pro feature and no card, then pick monthly or annual billing.

You don't need to rebuild your site or plan a testing program. Add our script, pick one audience with a real reason to see something different (people from one ad campaign, say, or existing customers) and change the headline and call to action they see.

Let the holdback measure it. On Pro, add a challenger and let the A/B test decide. Once that first audience is working, add the next one. Agencies do the same thing per client, starting with the page the client already pays to send traffic to.