The Dynamic Yield alternative for sites that sell demos, not shopping carts.

Dynamic Yield is built around shopping. Its reports track purchases and revenue by default, its recommendations fill product pages, and its tools include AI search and a shopping assistant called Shopping Muse. That's a lot of machinery if what you sell is a demo, a trial or a consultation.

Your job is simpler and just as valuable. Someone clicks your ad for agencies, and the page they land on should talk about agencies. RightMessage reads the ad link and changes the headline and customer quote to match, on the landing page you already have. Page changes start on Scale.

This is where the two products think alike. A Dynamic Yield campaign holds experiences for different segments and tests variations inside each one. A RightMessage campaign does the same with audiences. Each audience gets its own changes, and on Pro you can test challengers against them.

Visitors who don't match an audience see the original page, and you can test that too, with an even split or your own, from 1% to 99% per version. You set it all up yourself in our campaign editor, on the pages you already have.

Dynamic Yield declares a winner when a variation's probability to be best passes 95%, after a default two-week minimum, in reports that update overnight. That's a solid setup if you have an analyst reading them.

We show a likely range for the difference instead. On quieter pages a verdict can take months, or may not come. When an original page version wins, Deploy keeps showing it to everyone until your site has the change, so the result doesn't sit in a developer's queue.

In Dynamic Yield, each experience's control group starts at 0% until you raise it, and measuring your whole program needs a global test that your Customer Success Manager switches on.

In RightMessage, every campaign has a holdback from Scale. New campaigns hold back 10% of visitors by default, and you can set anywhere from 1% to 100%. Held-back visitors skip the audience changes, so the campaign card compares people who saw the personalized page with people who didn't, using the same likely range as an A/B test. If you're an agency, that's the number to show your client.

If you run a store, Dynamic Yield does a lot we don't: product recommendations with its own algorithms, AI search, a shopping assistant, personalized emails, app experiences, and targeting based on Mastercard spending data. It can also shift traffic toward the best variation with a multi-armed bandit, or pick a variation for each visitor from their affinity profile. We don't do any of that.

We keep testing focused on pages and audiences. Every version goes to GA4, Google Tag Manager and PostHog, so your analytics team can dig in with the tools it already uses.

Dynamic Yield doesn't publish prices. Vendr reports a median contract of $101,049 a year, in a range of $62,562 to $109,444.

Ours are on our pricing page, per project, so more traffic doesn't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually. Before a test starts, we estimate how long a verdict should take from your last 28 days of traffic, and the smallest difference it can spot. You'll know whether your traffic can support a test before you commit to one.