Offer and audience brief
A working brief that connects the audience you want to help, the offer or next step, and the job the quiz needs to do.
Done-for-you quiz funnel service
Let’s get your quiz funnel built.
We’ll plan, build, and launch a quiz that asks the right questions, gives each lead a useful result, and sends their answers to your email platform for personalized follow-up.
Apply nowOne focused setup, built in your RightMessage account. No ongoing service contract.
How it works
We handle the setup from strategy through launch.
You complete a short intake and give us access to the relevant accounts. We take it from there, checking in only when we need a decision or approval.
- Step 1
Intake
We review the offer, audience, existing research, website, follow-up, and the decision the quiz should help each lead make.
- Step 2
Research and strategy
We shape the questions, answer options, branches, and result paths before building, including scoring where the agreed approach needs it.
- Step 3
Build the quiz
We build the approved flow in RightMessage and create the agreed forms, messages, results, redirects, and data updates.
- Step 4
Integrate and launch
We connect the agreed answers and outcomes to supported ESP or CRM fields, tags, and downstream follow-up paths.
- Step 5
Handoff
We check the agreed paths and connections, then record a walkthrough so your team knows how the quiz works and where to edit it.
What’s included
Everything included in the setup.
Question and branching map
The agreed question flow, answer paths, conditions, and destinations mapped before implementation.
RightMessage quiz build
The approved flow built in RightMessage with its questions, forms, branches, messages, and routes.
Scoring or result logic
Scoring, conditional results, or recommendation logic when the agreed quiz calls for it.
Personalized result and next-step page
An agreed result experience that reflects what the lead told you and points them toward the relevant next action.
ESP/CRM sync
Supported fields, tags, or contact updates mapped and connected for the answers the follow-up needs.
Quiz QA
The agreed paths checked across answers, results, redirects, data updates, and website placement before handoff.
Recorded handoff
A walkthrough of the finished flow, its branching and connections, and where to make future changes in your account.
When we’re done
A finished setup your team can keep using.
Each lead gets a useful result
The quiz can route different answers toward the recommendation, resource, offer, or conversation that makes sense next.
You can see the whole path
Questions, conditions, forms, results, and redirects live on one visual canvas instead of disappearing into a pile of disconnected rules.
Your follow-up gets the context
Agreed answers can update supported ESP or CRM fields and tags, so the next email or automation knows more than the submission alone.
Customer story
“After implementing my segmented funnels, I made several sales on a mid-priced product that almost covered the cost of an annual RightMessage subscription.”
Nate KadlacFounder, Approachable Design
Before you apply
Frequently asked questions.
What source material do you use to plan the quiz?+
We start with what you already know: the offer or next step, audience research, customer language, existing sales or opt-in copy, brand assets, and any email fields, tags, or automations the quiz should inform. You do not need to arrive with a finished decision tree; shaping the agreed question and branching map is part of the setup.
Can the quiz branch and show different results?+
Yes. A flow can branch from an answer or from context RightMessage already has, then show a conditional result, recommendation, offer, message, or redirect. We can also add scoring or result logic when it belongs in the agreed quiz.
How do quiz answers sync to my email platform or CRM?+
For a supported connection, we map the agreed answers and outcomes to the fields, tags, or contact updates your follow-up needs. Those values can then inform the email automation or route your team owns in that platform.
Where does the quiz live?+
The quiz runs through RightMessage on your existing website. Depending on the agreed flow, it can lead into an on-page result, a personalized next step, an offer, a form, or a redirect. We confirm the placement and destination during the brief.
What do I need to supply?+
You supply the audience and offer knowledge, approved copy and brand material, the website location, the follow-up you want to connect, and access to the relevant RightMessage and supported ESP or CRM setup. You also review and approve the mapped flow before it is built.
What happens after the quiz is handed off?+
The finished setup remains in your account. You receive a recorded walkthrough of the flow, its branches, its placement, and its connections so your team can operate and edit it. Continuing management and optimization are outside this one-off service.
Do I need a RightMessage account or subscription?+
Yes. An active RightMessage account and subscription are required to run the finished quiz funnel. That account and subscription are separate from this one-off service application.
Ready to start?
Bring us the offer. Leave with the whole quiz path built.
Apply with the audience, offer, and follow-up you have in mind. We’ll review the fit and confirm the scope of the RightMessage setup.
Apply now