Every lead is different. Your marketing should be too.
Your best salesperson never gives the same pitch twice. They listen, adapt, and speak to what matters to whoever's in front of them. RightMessage gives your website, your emails, and your campaigns that same instinct - turning one-to-many marketing into something that feels one-to-one.
Works alongside your existing marketing stack:
Leave editor
Homepage Personalization
The modern customer platform.
Resolve faster, delight more, scale effortlessly.
How RightMessage amplifies every stage of your funnel
Brad Hussey
Agency Owner
“Increased paid ad conversions by 88%…”
Spark Discipleship personalized a single landing page to match each ad creative and target audience
DYNAMIC LEAD GEN
Heidi Weinberg
Founder, Successful Fashion Designer
“6x'd our lead magnet downloads…”
A content site adapted their lead forms to match the topic each visitor was reading
MICRO SURVEYS
Dr Nick Askew
Director, Conservation Careers
“13k+ leads have shared what they need…”
A job board platform runs deep-dive surveys that uncover rich, zero-party segment data for new leads
QUIZ FUNNELS
Jordan Gal
CEO, Rosie
“50+ new accounts from our quiz…”
A SaaS uses a quiz funnel to qualify and score website visitors, then delivers a personalized pitch
EMAIL PERSONALIZATION
Justin Welsh
7-Figure Digital Creator
“38% more email-derived sales…”
A 7-figure creator business personalizes each sales email based on subscriber interests
PAGE PERSONALIZATION
Chris Ritson
Sales Consultancy Principal
“Over £100k in new revenue…”
A sales consultancy personalizes key website sections based on visitor personas
Is personalized marketing worth it for your team?
"More relevant messaging = better results" isn't exactly earth shattering. But most mid-sized businesses haven't actually done much around segmentation or personalization.
Take our quick assessment and we'll layer on 8+ years of running RightMessage to help you answer: is personalized marketing really worth the time and money?
- 1 Takes about 45 seconds
- 2 You'll get a bespoke overview of exactly how personalization could help you
- 3 No hard pressure to use or buy RightMessage
“I've seen jaws drop when I show companies this tool.”
Marc Thomas
Founder, Positive Human & TinySeed SaaS Institute Coach
Works with your existing stack.
No rebuilding landing pages. No fussing with DNS and subdomains. RightMessage connects your website, email platform, and CRM into one adaptive system - so your segmentation work compounds across every channel.
Ready to personalize your marketing?
Sign up for a free, fully functioning trial, or book a call with our founder.
Schedule a Demo:
- See personalization running on YOUR website
- Personalized walkthrough of the platform
- Get a custom implementation plan
Start Free Trial:
- 14-day free trial
- No credit card required
- Full access to all features
Frequently asked questions about adaptive marketing.
How long does it take to set up?
Most teams run their first personalization within a day. Connect your email platform (about 5 minutes), add one line of JavaScript to your site, and start building personalization rules in the visual editor. You can personalize your website, tailor your emails, and adapt your campaigns - all from one dashboard. No engineering sprint. No IT tickets. Your marketing team owns the entire setup.
Does this replace our email platform or website?
No. RightMessage works alongside your existing tools. Your website stays where it is. Your email platform stays where it is. RightMessage adds a layer of intelligence that makes them work together - pulling segments from your ESP to personalize your site, and pushing visitor behavior back to enrich your email automations. One connected system, no rip-and-replace.
We already have segments in our email platform. Do we have to rebuild them?
That's the whole point. RightMessage pulls your existing segments, tags, and custom fields directly from your email platform via bi-directional sync. Whatever you've built in HubSpot, ActiveCampaign, Kit, or any of our 15+ supported platforms works immediately across your website, your emails, and your campaigns. Your segmentation work becomes the foundation for personalization everywhere your marketing lives.
How is this different from Optimizely, VWO, or Dynamic Yield?
Enterprise personalization tools start at $36,000/year, require dedicated engineering resources, and take months to implement. They push data one direction - and they only personalize your website. RightMessage syncs bi-directionally with your email platform, so every tag, segment, and custom field you've already built powers personalization across your website, emails, and campaigns. Plans start at $79/month. Your marketing team owns the setup. No CDP, no data team, no annual contracts.
What kind of results can we expect?
Customers typically see 30-112% conversion lifts when they personalize pages, emails, and campaigns based on visitor segments. The highest impact comes from businesses with 3+ distinct audience segments and 40K+ monthly visitors. On the demo, we can estimate impact based on your specific traffic, list size, and conversion data.
Can we use this for ad landing pages?
Absolutely. One of the most popular use cases is dynamic landing pages that change based on ad campaign, audience, or UTM parameters. Instead of building separate landing pages for each ad set, you build one page and let RightMessage customize it. Then, after they convert, your email sequences adapt based on which ad brought them in. One customer went from 40% to 80% conversion rate using this approach.
What is adaptive marketing?
Adaptive marketing is the practice of changing your messaging, offers, and content in real-time based on who's viewing them - similar to how a skilled salesperson adjusts their pitch to each prospect. Unlike A/B testing (which shows random variations) or static segmentation (which requires manual setup for each audience), adaptive marketing uses visitor data from your CRM to automatically deliver relevant experiences across your website, emails, and campaigns. RightMessage makes this possible by syncing bi-directionally with your email platform.
What's the difference between website personalization and A/B testing?
A/B testing shows random variations to all visitors to find which version performs better on average. Website personalization shows specific content to specific visitor segments based on what you already know about them. Think of A/B testing as finding the best average message for everyone, while personalization delivers the right message to each audience. RightMessage uses the segments you've already built in your email platform to personalize without running endless tests. Most teams see 30-112% conversion lifts because you're showing the right message to the right person, not the best compromise for everyone.
What is bi-directional CRM sync?
Bi-directional sync means data flows both ways between your website and CRM or email platform. RightMessage pulls data FROM your CRM (visitor segments, tags, purchase history) so your website can personalize content for each visitor. It also pushes data TO your CRM (form submissions, quiz answers, behavioral data) so your email automations get smarter. Most personalization tools only push data one direction. RightMessage syncs both ways, so your website and email platform work as one unified system instead of separate silos.
Do I need to rebuild my website to use RightMessage?
No. RightMessage works with your existing website - WordPress, Webflow, Shopify, Squarespace, custom-built, anything. You add one line of JavaScript to your site, connect your email platform, and start personalizing with a visual editor. No rebuilding pages. No migrating to a new platform. No developer required. Your marketing team owns the entire setup and can be live within a day.