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We're excited to announce a powerful new feature in RightMessage: **Image Answers**. Now you can add visual elements to your question answer options, creating more engaging and intuitive experiences for your visitors.
## Why Visual Questions Matter
Research shows that visual content is processed 60,000 times faster than text. When it comes to surveys and questionnaires, images can:
- **Increase completion rates** by up to 40%
- **Reduce cognitive load** for respondents
- **Improve accuracy** of responses
- **Create more engaging experiences** that feel less like traditional forms
[SCREENSHOT HERE - Show a before/after comparison of a text-only question vs. an image-based question]
## Perfect Use Cases for Image Answers
### 1. Product Preference Surveys
Instead of asking "Which product are you interested in?" with text options, show actual product images. This is especially powerful for:
- E-commerce product recommendations
- Service package selection
- Feature preference gathering
[SCREENSHOT HERE - Example of a product preference question with image answers]
### 2. Visual Style Preferences
Perfect for industries where visual appeal matters:
- Interior design consultations ("Which style appeals to you?")
- Photography packages ("Which editing style do you prefer?")
- Website design preferences
- Fashion and apparel choices
### 3. Demographic Segmentation
Make demographic questions more approachable:
- Business size (using office building images)
- Industry selection (using industry icons/imagery)
- Role identification (using professional imagery)
[SCREENSHOT HERE - Example of a demographic question using images]
## Key Features
### Easy Image Upload
Simply click to add images to any answer option. Our media browser makes it easy to:
- Upload new images
- Select from existing media library
- Preview images before selection
[SCREENSHOT HERE - Media browser interface for adding images to answers]
### Flexible Display Options
You have complete control over how your image answers appear:
- **Show or Hide Labels**: Choose whether to display text alongside images
- **Responsive Layouts**: Images automatically adapt to different screen sizes
- **Multiple Display Formats**: Use images with regular buttons, dropdowns, or our new image grid layout
[SCREENSHOT HERE - Display options interface showing the hide labels toggle]
### Smart Image Management
When you rearrange answer options, images stay properly associated with their respective answers. No more manual re-linking or confusion about which image belongs where.
## How It Works
1. **Create or Edit a Question**: Navigate to your segment group or flow builder
2. **Select "Image Buttons" Display Type**: Choose from our new display type options
3. **Add Images**: Click the image icon next to each answer option to upload or select an image
4. **Configure Display Options**: Decide whether to show/hide labels and enable answer randomization
5. **Preview and Publish**: See exactly how your visual questions will appear to visitors
[SCREENSHOT HERE - Step-by-step creation process in the interface]
## Best Practices for Image Answers
### Image Selection Tips
- Use consistent image dimensions (we recommend 16:9 or 1:1 ratios)
- Ensure images are clear and representative of the option
- Consider accessibility - images should complement, not replace, text options
- Keep file sizes optimized for web performance
### When to Use Text vs. Images
- **Use text** when: Options are abstract concepts, you have many options (10+), or accessibility is critical
- **Use images** when: Visual differentiation is helpful, you have 2-8 options, or targeting visual learners
- **Use both** when: You want the best of both worlds - visual appeal with clear labeling
## Technical Implementation
For developers and technical users, here's what's new:
- New `displayOptions` field on question objects for flexible configuration
- `imageUrl` property added to question options
- Automatic image URL transformation for seamless CDN delivery
- Full API support for programmatic image management
```javascript
// Example question structure with image answers
{
"id": "raq_abc123",
"text": "Which workspace setup do you prefer?",
"displayType": "image",
"displayOptions": {
"hideLabels": false
},
"options": [
{
"id": "rqo_def456",
"segmentId": "seg_home",
"label": "Home Office",
"imageUrl": "usf://workspace-home.jpg"
},
{
"id": "rqo_ghi789",
"segmentId": "seg_corporate",
"label": "Corporate Office",
"imageUrl": "usf://workspace-corporate.jpg"
}
]
}
```
## Get Started Today
Image answers are available now for all RightMessage users. To start creating more engaging visual questions:
1. Log into your RightMessage dashboard
2. Navigate to any question in your flows or segment groups
3. Select "Images" as your display type
4. Start adding images to your answer options
[SCREENSHOT HERE - Final call-to-action showing a completed visual question in action]
## What's Next?
This is just the beginning of our visual engagement features. We're already working on:
- Video answer options
- Custom icon libraries
- Advanced image editing capabilities
- A/B testing for image variations
We'd love to hear how you're using image answers in your funnels and surveys. Share your creative implementations with us at [email protected] or tag us on social media!
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Ready to create more engaging questions? [Log in to RightMessage](https://app.rightmessage.com) and try image answers today.