Segment your email list with surveys & quizzes

Get more than just names and email addresses. Find out who's on your list, what they need from you, and use what you learn to send personalized emails and to understand your audience better.

No one wants to feel like "one of many."

Numbers are sexy. There's nothing quite like knowing that your list has X thousand people on it, and every day Y more people join. You have your Z% average open rate. And your unsubscribes are low (yay!)

...But your list is more than just numbers, right? These are people. People who trust you enough to say, I want your content in my inbox. People who want to be treated like the individuals they are.

People want to know they're being heard. According to mega-consultancy McKinsey, "Seventy-one percent of consumers expect companies to deliver personalized interactions."

The trouble is... it's not very easy to get this information.

Sure, you could email a form out to your list. You can then set up the form to synchronize submissions up to your email database. But to match submissions with subscribers in your email database, you'll need to get the people filling out your form to enter in their email address.

But not only is this tedious to set up, it also results in a pretty poor user experience:

❌ Your subscribers need to type in their email address so you can match their submission with their subscriber record. If they type in the wrong address... the whole thing falls apart.

❌ You can't customize your survey or quiz to show different content, like questions, to different people. (e.g. show this question only to those tagged 'Customer')

❌ If someone decides not to answer all of your questions and closes their browser's tab, you won't learn anything about them.

Last year, we decided to build the ultimate survey and quiz tool. One that knows your audience. One that knows how creators like you work. And we've done exactly that.

Easy to set up. Easy to create your questions. Easy to design and configure. Easy to integrate. Easy, easy, easy.

Here's everything you need to know...

Zero to "fully segmented email list" in just 4 steps:

Step 1:

Begin with one of our pro designed templates

We've curated an assortment of visually stunning designs that you can use to create a great survey.

These templates include a bunch of conversion-optimized elements, like countdown timers and progress meters, and look great on screens both big and small.

Of course, we know that you're going to want to go wild and tweak the size of the borders, the amount of top margin, and so on. When you're ready, our editor gives you a full "What-You-See-Is-What-You-Get" editing environment (if you can create slides in Powerpoint or Keynote, using RightMessage will be a breeze.)

Step 2:

We help you conjure up the perfect questions to ask your list

We want nothing to stand in the way between you and knowing your audience.

To help kickstart your segmentation-fu, we've built a clever A.I. that will crawl your website and come up with a list of questions and answers.

You'll tweak these a bit (after all, A.I. is good but not that good yet). These questions will be designed to help you understand WHO's on your list (industry? job role? company size? and all the other data you won't get from Google Analytics), and WHAT they need your help with (starting a business? scaling what they've got? selling their company?)

Step 3:

Been burned by 'easily integrate with XYZ!' in the past? You'll love this...

Let's face it: integrating the tools you use to run your business usually sucks.

RightMessage does two things you're going to love:

  • Your subscribers will never need to enter their email address. You just redirect them to your survey after they opt-in to your form or you email a link out to your entire list, and we'll auto-magically figure out who's who.
  • We'll create whatever tags or custom fields you need to track answers to each segmentation question. (If you already have that data, that's fine – we'll let you quickly map each question's answer to either a tag or field.)

Getting the data you need from your RightMessage surveys into your email marketing account takes just minutes, not hours of hair pulling.

Step 4:

Segment at least 30%+ of your list by tomorrow

Going forward, you're going to want to simply update your usual opt-in forms to redirect new subscribers to your new RightMessage segmentation survey. And if you're worried about losing out on your confirmation page's upsell or "here's how to verify your subscription" messaging – don't worry! You can add any and all content you want to the beginning or end of your survey (or, really, anywhere in between.)

But if you're like us, you want results ASAP. Once you've published your new survey, write a very simple email to your list that says: "Hey! We're working on planning what sort of content we should create over the next few months. Mind taking 1-minute to let us know how we can help you?"

Drop a link to your new RightMessage survey in that email, click send, and go from a flat database of first names and email addresses to a rich assortment of individuals ASAP.

Engineered to help you learn more about your list

Full customization

Add anything you'd like to your surveys, and customize them to perfectly match your brand.

Pro templates

Hate blank canvases? Our fully responsive templates will help you create surveys – fast.

Powered by A.I.

Not sure what to questions to ask? Our bot will look at your website and come up with a starter set of questions & answers.

Segmentation, your way

What we learn can be synced up to your subscriber records as tags or custom fields. (We'll even create the tags and fields for you.)

Smart. Really smart.

No need to switch form tools or add funky curly braces to links in your emails so you can ID your subscribers. We auto-magically pick up on who's taking your surveys.

Real-time everything

Data is fed back to individual subscriber records in real-time. (This means that even if someone doesn't finish your survey, you'll at least collect some segmentation data.)

Deep knowledge

RightMessage knows who's taking your surveys, allowing you to do clever things like "only ask question #2 to those tagged 'Customer'"

Non-linear? No problem

Use our flow editor to route people to different questions and outcomes based on previous answers, tags/fields you already have in your email database, and more.

Do more with scores

Easily create quizzes that tally scores based on how people answer questions, and display personalized offers or results screens based on what you learn.

A picture's worth a thousand words

Add images and videos to your surveys. Heck, even make your answer buttons visual. You have full control.

Publishing made easy

Deploy to the world with just a click. Custom domain support coming soon.

More completions

RightMessage includes built-in elements like countdown timers and personalized progress meters that get more people finishing your surveys.


Whether for your own creator business, or for your clients — we have a plan for you.


  • Up to 1,000 people surveyed/month

  • Unlimited surveys and quizzes

  • Gallery of pre-made templates to start with



  • Up to 10,000 people surveyed/month

  • ...everything from the Starter plan

  • Whitelabeled (no RightMessage branding)

  • Complete page builder experience to custom design your surveys and quizzes

  • Host surveys and quizzes on your own domain name (coming soon)

  • Priority support


  • Up to 50,000 people surveyed/month

  • ...everything from the Growth plan

  • Unlimited collaborators

  • Unlimited sub accounts