Behind-The-Scenes: Justin Welsh's $1.6 million dollar launch

What goes into a fully personalized product launch?

Brennan Dunn (founder, RightMessage) is joined by friend and longtime RightMessage customer Justin Welsh to go behind-the-scenes on how he made $1.6 million in just 5 days when he launched his flagship course, The Creator MBA.

Most product launches are pretty formulaic. Justin's wasn't.

A few things Justin did differently:

• He uncovered the individual needs & wants of everyone on his waitlist
• He created an 18-week build up sequence that primed people to buy
• He fully personalized his sales emails
• And he also personalized the sales landing page

Justin also wanted to make sure all this personalization work was worth it, so he A/B tested his entire launch.

The result?

Personalization delivered 38% more sales - or about $650k in new revenue.

In this live tell-all workshop, Brennan and Justin are going to go deep into exactly what went into making this launch so successful, and how you can do the same.

See you there!
-Brennan and Justin

P.S. The Creator MBA was released almost 2 years and, and since then Brennan's learned a heck of a lot more about how to make personalization even more performant. (Many RightMessage customers now average 100%+ increases in sales thanks to personalized marketing.)

We're also going to share some things we would have done differently that would have made this launch even more performant.