Why we don't integrate with Zapier / Make / your email platform

Why RightMessage doesn't use Zapier or Make

You might be wondering why we don't offer a Zapier or Make integration when so many other tools do. The short answer: RightMessage requires bi-directional, real-time synchronization that these platforms can't provide.

What bi-directional, real-time sync means

RightMessage doesn't just push data to your email platform—it actively pulls data back to personalize your website in real time. Here's what happens:

• Push to your ESP: When visitors submit forms, complete quizzes, or meet segment conditions, we send that data to your email platform within seconds

• Pull from your ESP: When someone lands on your site, we check their subscriber data (tags, lists, custom fields) to show personalized content based on their email engagement

This two-way flow happens on every page load for personalization to work. We need to know who your visitor is and what they've done in your email platform right now, not 5 or 15 minutes ago.

Why Zapier and Make can't handle this

Zapier and Make are excellent tools for one-way automation, but they have limitations that make them unsuitable for RightMessage:

• Trigger delays: Zaps typically run every 1-15 minutes depending on your plan. RightMessage needs sub-second response times to personalize content as visitors browse your site

• Page load requirements: To pull subscriber data in real time, we'd need to trigger a Zap on every single page view. This would quickly exhaust task limits and create massive delays

• Complex mapping: Our integrations handle sophisticated data reconciliation (matching visitors to subscribers, syncing segments to custom fields, avoiding duplicates) that requires direct API access, not webhook-based automation

Platforms we do integrate with

RightMessage connects directly via API to ensure real-time, bi-directional sync. We currently support these email platforms and CRMs:

• ActiveCampaign

• Bento

• Braze

• Customer.io

• Drip

• GoHighLevel

• HubSpot

• Infusionsoft (Keap)

• Kit (formerly ConvertKit)

• Klaviyo

• Mailchimp

• MailerLite

• Ontraport

• Userlist

Each integration is built to handle the unique API structure and data model of that platform, with automatic field mapping, segment synchronization, and real-time updates.

Request support for your platform

Don't see your email platform or CRM on the list? We're always evaluating new integrations based on user demand and technical feasibility.

Send us an email at [email protected] with:

• The platform you'd like us to integrate with

• Your use case (what you're trying to accomplish)

• Any timeline considerations

We prioritize integrations based on request volume and the platform's API capabilities. While we can't guarantee a timeline, knowing what our users need helps us plan our roadmap.