May 2025 — Server-side personalization, safer saves, and reconnections
This month we added server-side personalization with HTML conditionals, improved widget management, and made editing safer with better autosave and connection warnings. We also tightened up billing access and flow testing.
HTML Conditionals for server-side personalization
HTML conditionals are now available. This lets you personalize content server-side before the page ever reaches the browser. Great for performance and SEO-sensitive pages.
Enhanced Widget Management and Flow Integration
Widget management is improved and more tightly integrated with Flow workflows. Create and manage widgets alongside your flows more easily.
Confirmation pages are now supported
Flows can now send visitors to confirmation pages. This gives you a cleaner way to say thank you or deliver next steps after a form or survey.
Cleaner site navigation and fallback pages
Site navigation is cleaner, and fallback pages are more reliable when content is missing or a campaign has not published yet.
Launch tracking and version backups
Launch tracking is now available, and version backups are created automatically. This makes it easier to roll back if a launch goes wrong.
Reminder emails for unpublished changes
If you have unpublished changes sitting in a project, you will now get reminder emails. This helps prevent work from going live by accident.
Safer autosave while editing
Autosave is now safer while multiple people edit. Race conditions that could cause overwrites are reduced.
Hover previews for Yes/No conditions
Hover over Yes/No conditions in Flow Builder to see a quick preview of what the rule evaluates. This makes debugging targeting logic faster.
Clearer flow and analytics traces
Flow traces and analytics traces are clearer. It is easier to see why a visitor matched or did not match a path.
Better flow testing controls
Flow testing controls are improved. Test flows more reliably before you publish them.
Billing and access improvements
Billing access rules are more flexible, and legacy accounts stay unlocked. Past-due accounts can still access their work while they resolve payment issues.