July 2025 — Flow heat maps, A/B testing, and builder improvements

This month we added flow heat maps and path analysis, brought A/B testing into the Flow Builder, and made builder previews and reporting faster.

Flow heat map and path analysis

Flow Builder now includes heat maps and path views. See exactly where visitors click, how they move through your flows, and where they drop off.

A/B testing in the Flow Builder

A/B testing is now native to the Flow Builder. You can test whole flow paths against each other and see which performs better without leaving the builder.

Draft A/B tests in flows

Draft A/B tests appear directly in the Flow Builder. Set up variants before publishing, so you can preview and review changes safely.

Preview links in a new format

Preview links now accept a new format. Share flow previews more easily with your team or stakeholders.

Flow Builder loads faster

The Flow Builder is now faster to load. This is especially noticeable with larger, more complex flows.

Smarter AI personalization choices

AI-generated personalization choices are more relevant. Righty suggests better options based on the page context.

Better image and upload handling

Images and uploads in the page editor are faster and more reliable. Page editing should feel smoother now.

Browse mode is easier to use

Browse mode in the page editor is easier to navigate. Switch between sections and pages more quickly.

Export files use shared storage

Export files now use shared storage. This makes downloads more reliable and faster for large data sets.