Before you run your first web personalization campaign you need to understand WHO you're personalizing for.
So you start by creating segments (or groups) of personas that make up your ideal customer. Once you know who you're trying to reach, you can send them targeted messages and deliver a personalized experience.
During our weekly workshop, we'll share strategies for segmenting your list, getting started with RightMessage, and share case-studies for how to start converting with personalization.
April 4th: Getting Started With RightMessage
April 11th: Segmenting Essentials & Targeting Segments In RightMessage
April 18th: Personalization Case-Studies & Examples
April 25th: Website Teardowns: Submit Your Site for Review & Q&A