Segment Your Visitors When Personalizing | RightMessage
Smart Segment

Segmentation

Our segmentation engine lets you combine behavioral data, demographic information, and any relationship data you keep in your email marketing app or CRM to create segments your campaigns can target.

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Smart groups (coming soon)

Segmentation isn’t always black and white. Just because someone is behaving like a specific persona doesn’t necessarily mean they identify as that persona.

Our segment scoring engine gives you the power to create personalization campaigns that aren’t as heavy-handed when you think somebody might belong to a segment but become more explicit when we’re more confident they belong to a segment.

Reuse your segments across all your campaigns

Once you define a segment, you can use that segment across your entire RightMessage account when setting up new campaigns or reviewing your personalization reports.

Segment by Referrer

Our behavioral engine allows you to segment incoming traffic by the site (or page) that referred them so that you can personally greet them.

Do you get traffic from review websites? If so, include choice quotes taken from the review that linked you throughout your site, including social proof from the referrer.

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Has a brand or influencer linked to you? Since incoming traffic likely trusts the person or organization who sent them to you, leverage that trust in your social proof.

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Segment by Landing Page

While Google doesn’t send over the keywords somebody searched for any longer, the page they landed on originally speaks volumes about what they were looking for.

When somebody originally lands on your “How To Start A Business” article from a search engine, you could add them to the “Not Yet Started” segment.

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Traffic that lands on a page you dedicate to companies in the transportation industry could see case studies, trust emblems, and specific copy targeting companies like theirs across your entire site.

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Segment by Behavior

What kind of content are people engaging with? What key pages has somebody visited (or not visited)?

People who are reading mostly articles about getting new customers could be classified as having a marketing need, and show call-to-actions, language, and social proof that helps people with marketing problems.

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If somebody views your pricing page and hasn’t yet bought, you might want to retarget them back to your pricing page throughout your site.

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Segment by Ad Campaign

The most effective ad campaigns have one unique landing page per ad creative. However, in practice, managing a portfolio of landing pages is pretty aggravating. With RightMessage, a single landing page can tailor itself based on the ad that brought someone to you.

A Facebook ad targeting women between the ages of 18-30 can show images, testimonials, and copy that appeals to her.

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The exact text in an ad can be easily reused on the landing page the ad drives traffic to.

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Segment by Affiliate

If you’re having affiliates promote a product or lead magnet of yours, targeted language that speaks to the audience that affiliate attracts will dramatically boost your affiliate conversions.

An online summit could tailor their registration page to speak to the typical needs that an affiliate’s audience typically has.

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When promoting a product, including the affiliate’s photo, name, and a quote or two on the sales page and purchase page will increase trust between the visitor and you.

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Segment by Relationship

Our deep integrations with major email service providers (ESPs) and CRMs make it easy to target people based on tag or custom field data you store about them, along with purchase history, quiz results, and more.

If you’re using an assessment or quiz to get opt-ins, the data you collect could be used to personalize the way you communicate in the future with that new subscriber.

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Do you send subscribers and customers back to your blog when you publish new content? You’ll be able to change the call-to-actions to reflect where somebody is in your sales funnel.

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"Holy crap this is awesome. Took me all of 5 minutes to set up a customized home page for our target user segment."
Ryland King
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