MyGolfSpy's Monthly Giveaways

The Internet’s premiere golf review site was struggling to grow their list despite their respectable traffic volume.

We helped MyGolfSpy replace their “show the same form to literally everyone” newsletter opt-ins with a giveaway opt-in that segments participants before they join the giveaway.

The data they’re collecting about the player’s current driver and whether they were custom fit for it is then used to send specialized email list onboarding emails.


Increase daily opt-ins by incentivizing new visitors with a giveaway. The site gets very high repeat traffic from a loyal subscriber base, so they decided to have no forms or other CTAs shown when existing subscribers are on their site.


Daily opt-ins went up by more than 3x, and the founder gets far fewer “stop showing me popups!” emails from longtime subscribers.

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