Segmenting your website traffic
RightMessage includes a centralized Segmentation Engine that drives pretty much every facet of the product.
The segmentation that gets applied to visitors is used to power CTA Funnels and Website Personalization campaigns. Additionally, it’s used to synchronize (to and from) data to your ESP/CRM. And it’s also used to show detailed statistics on your dashboard.
Covered in this section
- An overview of how our Segmentation Engine technically operates and is structured
- How to create and manage new Segment Groups
- Details on how RightMessage is able to identify that a person on your website exists (or doesn’t exist) in your ESP/CRM
- How to let visitors self-segment using questions
- How to automatically segment visitors based on on-site activity and behavior
- How to ensure that RightMessage segmentation is synced to your ESP/CRM
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