Personalize your website for visitors that arrive via Quora
If you are looking to grow your authority in a specific area and increase traffic to your website, you may want to consider using Quora as a free traffic source.
Quora is a Q&A site where anyone can ask a question and get the collective advice from the Quora community.
Questions where the Quora community have collaborated on the answer will display as an ‘Answer Wiki’ at the top of the page - directly before individual answers to the question. The Answer Wiki will provide a summary, or aggregated answer for the question, and will often list relevant resources for continued research.
Above is an example of a Quora Answer Wiki.
If you find a question that has an ‘Answer Wiki’ with resources relevant to your website or industry, you can edit the list and request for your website, or a specific piece of content on your site, to be added to the resource list.
Once your link has been added and approved by the moderators, the link is visible to all Quora visitors.
The links in Quora Answer Wiki’s open in a new tab using the target=”_blank” parameter in the link code. Unfortunately links that open in a new tab do not send referrer data for you to personalize based on the URL or Domain.
We recommend adding a custom query or UTM Parameters after the URL so you can personalize your site. Using UTM’s will also allow you to track the link in your Google Analytics account.
A link to the RightMessage website has been added to an ‘Answer Wiki’ in Quora - free traffic referral!
How To Personalize Your Website For Quora Traffic
RightMessage has the ability to personalize your website based on where a visitor has come from, including Quora.
The Quora answer link can be used as a condition in a RightMessage segment to personalize your website for visitors that click on the link in the Answer Wiki.
Tip: Personalize your website as soon as you have added your link to the Answer Wiki.
This can increase the chances of your link being approved when the Quora moderator visits the link.
In this article we will break down each step in the process we have used to personalize the RightMessage website for Quora traffic, so you can use the same steps for your own Answer Wiki links (or even links added to individual answers).
The steps to set up personalizations based on a referral from a website are below:
Create a Segment Group for your referral sources
Add each URL as it’s own segment within the segment group
Use the ‘Query Parameters’ or ‘UTM’ conditions to target the parameters added to the link in the Quora answer wiki.
Create A Custom Campaign
Personalize elements on the home page based on the different referral segments
Add a Goal to track the conversion for each traffic source.
Test the personalizations.
Create A Segment Group For Your Referral Resources
The first step is to set up a segment group that will group together the different referral sources that are directing traffic to your website.
In your RightMessage dashboard for the website you are personalizing, click ‘Segments’ in the admin bar.
In the left sidebar, click the ‘+ Create a new segment group’ button to create a new segment group.
Select ‘Other’ as the type of segment your new segment group will be used for.
Click the yellow ‘Create Segment Group’ button.
The new segment group will be saved and automatically appear in the left sidebar.
To change the name of the segment group, click on the segment group name in the main segment editing screen.
Edit the existing name or add a new name in the field provided.
Click the yellow ‘save’ button to save the new name.
Create A Segment For Each Affiliate
Within your segment group you can add a segment for each URL that will be linking to your website.
Click the ‘+ Add a new segment’ button on the right side of the main segment creation area to add a new segment to the segment group selected.
A new segment box will appear in the main segment editing area.
Add a name for the segment in the field provided (in this case the website’s name), and click the yellow ‘save’ button.
Add a new segment
Add the name of the segment
Click ‘save’ to save the segment name
Add A ‘Query Parameters’ Or ‘UTM’ Condition To The Segment
Note the custom parameter or UTM added to the link submitted to Quora. We will use the parameter name and value in our segment.
Use the drop down in the segment box to add a new condition.
Query Parameter Condition
Select ‘Custom’ option under ‘Query Parameters’ options.
Fill out the required field(s) for the condition chosen.
For the custom parameters condition, we want to check if the parameter ‘name’ equals a specific ‘value’.
In the case of the link added to the Quora answer wiki for RightMessage, the name being checked is ‘ref’ and the value needs to equal ‘quora’.
UTM Parameter Condition
Select utm_source option under UTM Parameters’ options.
Fill out the required field(s) for the condition chosen.
For the utm_source parameter condition, we want to check if the parameter equals a specific ‘value’.
In the case of the link added to the Quora answer wiki for RightMessage, the value for the utm_source needs to equal ‘quora’. If you have a few links in Quora, use the utm_campaign parameter to further define the link.
Publish the segment group additions to RightMessage
To make sure your new segment is saved, click the ‘Publish’ button in the top right corner of the screen.
Create A New Campaign
In order to use RightMessage to personalize your website for different referral sources, you will need to create a ‘campaign’.
Click ‘Dashboard’ in the RightMessage admin bar to navigate back to the main dashboard area.
If you have not created a campaign before, click the yellow ‘Create A Campaign’ button.
If you are creating an additional campaign, click the ‘+ start a new campaign’ button at the top left of the screen.
For a campaign to personalize the website, click the ‘Personalize based on the site a visitor came from’ recipe.
In the recipe options, click the grey ‘Already set up a segment group of referrals?’ button.
Select the segment group that was created in the last step from the drop down provided.
Click the yellow ‘Save’ button.
RightMessage will automatically create the new campaign and will redirect you to the campaign editing area for you to begin personalizing the elements of your website for your Quora segments.
Personalizing Your Website
The campaign editing area in RightMessage is used to personalize various elements on a website page(s). The personalizations you add will show to your website traffic based on the segments and conditions you defined in the segment group.
Below are some of the basic changes you can make easily and quickly when personalizing your website:
Change text of a headline, tagline, call to action button or paragraph element
Change testimonials and/or social proof so it is relevant to the traffic asking the question in Quora.
Swap any relevant images
Adjust the phrasing of any listed features and benefits
To start personalizing an element for your campaign, hover over the website and use the pink outline feature to locate the element you want to personalize.
The outline feature will specify the type of element you are hovering over - such as a link, headline, paragraph, list item, image or other type of element.
Click on the highlighted element you want to personalize. A box will show under the element with an option to personalize the element or cancel the selection.
Click the option to ‘Start Personalizing This …’
The personalization editing tool will display on the screen containing the options available for personalizing the element.
Note: the options shown in the personalization editing tool will change based on the element selected.
The ‘Modify’ settings tab in the personalization editing area will provide options to make changes to the text, the visibility of the element and adjust the styling of the element.
Enter the changes you want to show for the segment selected.
In the below example, we are going to show a custom headline for any traffic referred by the Quora website.
To ensure your the personalizations for the selected segment are saved, click the ‘Publish’ button in the top right corner of the screen.
Testing The Personalizations
To see the changes on your website, open a private/incognito window and paste in the Quora URL. Click on the link in the Answer Wiki to be directed to your site.
Tip: You may need to clear your browser caching if the personalization not loading.