Four ways to segment your website visitors without needing an email list
If you are just starting to use RightMessage, you may be spending some time thinking about how to adapt the tools in RightMessage for your particular audience.
This will be quite likely if you are in one of the below situations:
You are not using one of the email marketing services integrated with RightMessage.
You don’t have an email list yet.
You have only just starting building your email list.
You have a large email list, but have not segmented it at all.
If you are in the position where personalizing your website using the email marketing segment conditions are not going to work, there are four other options you can use that are not dependent on you having an email list.
1. Targeting visitors that have been referred by a specific Domain or URL.
If you are doing a lot of guest posting, or advertising on related websites, you can use the ‘Referred By’ conditions in your segments with an assumption that anyone coming from the specific domain or URL listed in the condition is within that segment.
2. Targeting visitors by the pages they have viewed - path or landing page.
You may have a landing page or a category of blog posts that cover a specific topic relevant to a segment. The ‘Pages Viewed’ conditions can be added to your segments, to target website visitors that have landed on those areas first, and then later navigated to the page(s) you are personalizing.
If a landing page or specific URL was the entry point to your website, especially if the referring domain was Google, then it is safe to assume that visitors have been searching for information covering that topic and are looking to reach out to you for more help. By tracking the URL’s the visitor views on your site, you also take into account the visitor has been to your site previously and looked at specific information leading up to the page you are personalizing.
3. Adding UTM campaign parameters to your social media advertising.
If you are running ads on Facebook, or another social media platform, and are targeting a specific campaign, consider adding ‘UTM’ parameters to the destination URL and use the UTM parameter conditions in your segment(s).
4. Adding custom query parameters to URL's you send in emails or social media posts.
For an outreach campaign where you contacting visitors directly in an email or through a social media post, you can include custom query parameters at the end of the URL and apply ‘Query Parameter’ conditions to your segment(s)
When you share the link, the query parameters detected at the end of the link would add the visitor to that segment.