Creating a campaign | RightMessage

How to create a new campaign in RightMessage

In order to create use the RightMessage to personalize a website for different segment groups, you will need to set up a ‘campaign’.

The below steps will help you get started creating campaign(s).

Creating a new campaign

In your RightMessage dashboard for the website you can create a new campaign in two ways.

If you have not created a campaign before, click the yellow ‘Create A Campaign’ button.


If you are creating an additional campaign, click the ‘+ start a new campaign’ button at the top left of the screen.


For your new campaign, you can either select from one of the growing collection of ‘recipes’ or create your own custom campaign.

Tip: Click the arrow beside ‘Start a new campaign’ if you need to exit the campaign creation screen.

For a pre-existing recipe, complete the required fields provided.

Click the yellow ‘Set Up Campaign’ button.


For a custom campaign, add a name for the campaign, and either select an existing segment group or create a new one.

Click the yellow ‘Save’ button.


RightMessage will automatically create the new campaign and will redirect you to the personalization area for you to begin editing the elements of your website for that segment group.


Publish the new campaign.

To make sure your new campaign is saved, click the colored ‘Publish’ button in the top right corner of the screen.