Everything you need to know about segmentation, personalization, and using RightMessage.
Why Personalization Matters
Personalization just means tailoring the experience someone has with you. Amazon does it. Facebook does it. Every web app on the planet is personalized by showing just the content that’s related to your account.
The Top 3 Things To Personalize On Your Website
If you've never done any sort of personalization on your website but want to get started, what are the top 3 personalization campaigns to start with?
Getting Started With Personalization (In Any Industry)
Before you launch a personalization campaign, it’s important to determine your goals and metrics (just as you would any other marketing campaign).
Here are some common personalization goals that you might engage in regardless of whatever industry you’re in …
How To Segment Your Subscribers for Nurturing & Conversion
Segmentation is simply the act of taking your contact list and breaking it up into smaller lists - these are your new segments.
How To Define Personas for Your Marketing Funnel
Developing the right personas early on will serve as the driver for your content creation efforts from marketing and sales to customer support and retention.
What websites does RightMessage work with?
How To Integrate RightMessage With WordPress
Step-by-step instructions on how to install RightMessage on your WordPress website.